Simpli.fi Acquires Bidtellect

Simpli.fi Acquires CoreMedia Systems

January 25, 2022

Software

Simpli.fi, a programmatic advertising and agency management software provider, has acquired CoreMedia Systems, a performance media management and analytics software vendor. The acquisition deepens integration to enable unified buying and attribution across linear TV, CTV and other programmatic channels and expands Simpli.fi's omnichannel capabilities.

Simpli.fi Acquires The Advantage Software Company

January 19, 2021

Software

Simpli.fi, a Fort Worth-based programmatic advertising platform (backed by GTCR), has acquired The Advantage Software Company, a Mooresville-based agency ERP and media-management software provider. The deal (a majority exit by Carousel Capital) combines omni-channel programmatic capabilities with agency accounting, project and media management to serve over 1,000 agencies and create an integrated workflow across media planning, buying, tracking and reconciliation.

YOOBIC Acquires SimpliField

April 15, 2025

Cloud & SaaS

YOOBIC has acquired SimpliField, the Paris-based mobile platform for retail performance and store operations, to strengthen its global leadership in frontline retail technology. The deal combines YOOBIC's mobile-first store operations platform and investor backing with SimpliField's customer roster across luxury, beauty, fashion and QSR to expand capabilities and scale global go-to-market.

IDG Communications Acquires Selling Simplified

February 8, 2022

Marketing & Advertising

IDG Communications has acquired Selling Simplified, a Marketing-as-a-Service platform that provides lead generation products, enriched B2B data and intent-driven marketing technology. The deal adds Selling Simplified’s global dataset (160M+ B2B records) and its Demandcentr platform to IDG’s MarTech stack to expand IDG’s lead-generation and intent-data capabilities.

Sinch AB Acquires Inteliquent for U.S. Voice Leadership

February 17, 2021

Telecommunications

Sinch AB agreed to acquire Inteliquent, the largest independent U.S. voice communications provider, for $1.14 billion in cash to broaden its CPaaS offering and establish leadership in U.S. voice. The acquisition gives Sinch Inteliquent's carrier-grade network, extensive phone-number inventory and voice APIs; closing is subject to customary regulatory approvals including CFIUS and FCC and was expected in H2 2021.

Speqta AB Acquires BrightBid AB

July 3, 2023

Marketing & Advertising

Speqta AB (publ) has completed the acquisition of BrightBid AB, an AI-based search advertising SaaS provider. The transaction was paid via an issue in kind of 17,621,411 new Speqta shares (approximately 72% on a fully diluted basis); BrightBid brings ~SEK 48 million in trailing revenues, ~420 customers and offices in Stockholm, Oslo, Copenhagen and London.