YOOBIC Acquires SimpliField

Field Agent Acquires SimpliField

October 20, 2022

Cloud & SaaS

Field Agent, a Fayetteville-based leader in crowdsourced retail audits, has acquired Paris-based SimpliField, a mobile-first retail performance management platform, with investment support from Five Elms Capital. The deal combines Field Agent’s large crowdsourced auditing footprint with SimpliField’s in-store workforce management and analytics to create an end-to-end retail operations solution and accelerate geographic expansion and product capabilities.

YOOBIC Acquires Humanitics to Expand AI Retail Analytics

November 16, 2025

AI & Machine Learning

YOOBIC, the AI-powered retail operations platform, has acquired Humanitics, a France-based AI retail analytics SaaS provider, and launched the YOOBIC Store Manager Copilot. The deal integrates Humanitics' predictive analytics into YOOBIC's platform to deliver real-time, action-oriented insights that improve store performance, labor optimization, and customer experience.

Simpli.fi Acquires Bidtellect

March 13, 2023

Marketing & Advertising

Simpli.fi has completed its acquisition of Bidtellect, a contextual and native demand-side platform, combining Bidtellect’s contextual/native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions to create a unified omnichannel advertising platform. The deal strengthens Simpli.fi’s product capabilities for agencies, brands, and media companies; Simpli.fi is backed by private equity firms Blackstone and GTCR.

IDG Communications Acquires Selling Simplified

February 8, 2022

Marketing & Advertising

IDG Communications has acquired Selling Simplified, a Marketing-as-a-Service platform that provides lead generation products, enriched B2B data and intent-driven marketing technology. The deal adds Selling Simplified’s global dataset (160M+ B2B records) and its Demandcentr platform to IDG’s MarTech stack to expand IDG’s lead-generation and intent-data capabilities.

Simpli.fi Acquires The Advantage Software Company

January 19, 2021

Software

Simpli.fi, a Fort Worth-based programmatic advertising platform (backed by GTCR), has acquired The Advantage Software Company, a Mooresville-based agency ERP and media-management software provider. The deal (a majority exit by Carousel Capital) combines omni-channel programmatic capabilities with agency accounting, project and media management to serve over 1,000 agencies and create an integrated workflow across media planning, buying, tracking and reconciliation.

InGenius Acquires Recruiting Platform SIMPL

July 24, 2025

Cloud & SaaS

Mortgage data intelligence firm InGenius has acquired SIMPL, a recruiting platform built by industry operators Fobby Naghmi and John Perry, and integrated it into the InGenius 2.0 system. The acquisition is intended to add structured recruiting workflows, market data integration, and automation to help branch and producing managers recruit more efficiently.