Simpli.fi Acquires The Advantage Software Company

Simpli.fi Acquires CoreMedia Systems

January 25, 2022

Software

Simpli.fi, a programmatic advertising and agency management software provider, has acquired CoreMedia Systems, a performance media management and analytics software vendor. The acquisition deepens integration to enable unified buying and attribution across linear TV, CTV and other programmatic channels and expands Simpli.fi's omnichannel capabilities.

Deloitte Acquires SimplrOps

January 27, 2025

Cloud & SaaS

Deloitte has acquired substantially all of the assets of SimplrOps, a boutique SaaS company that automates and manages Cloud ERP and HCM (Workday, SAP, Oracle) operations and implementations. The acquisition will allow Deloitte to embed SimplrOps’ platform into its Human Capital and Cloud ERP offerings, accelerating time-to-value, improving release management, and enabling the firm to offer one of its first standalone SaaS products.

Nextiva Acquires Simplify360

April 19, 2023

Cloud & SaaS

Nextiva has acquired Simplify360, an AI-driven customer experience and social media management platform headquartered in Bengaluru, India. The deal adds social media, reputation management, live chat, and helpdesk CRM capabilities to Nextiva's conversation platform and accelerates Nextiva's expansion into the Asia-Pacific market.

Simpli.fi Acquires Bidtellect

March 13, 2023

Marketing & Advertising

Simpli.fi has completed its acquisition of Bidtellect, a contextual and native demand-side platform, combining Bidtellect’s contextual/native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions to create a unified omnichannel advertising platform. The deal strengthens Simpli.fi’s product capabilities for agencies, brands, and media companies; Simpli.fi is backed by private equity firms Blackstone and GTCR.

Simplicity Group Holdings Acquires benefitRFP

September 11, 2024

Wealth Management

Simplicity Group Holdings, Inc. has acquired benefitRFP, Inc., a Sacramento-based provider of executive benefit plan solutions and related technology. As part of the deal, benefitRFP founder Bob Nienaber joins Simplicity as a partner; the acquisition expands Simplicity's product offerings and technology capabilities for institutional and advisor clients.

InGenius Acquires Recruiting Platform SIMPL

July 24, 2025

Cloud & SaaS

Mortgage data intelligence firm InGenius has acquired SIMPL, a recruiting platform built by industry operators Fobby Naghmi and John Perry, and integrated it into the InGenius 2.0 system. The acquisition is intended to add structured recruiting workflows, market data integration, and automation to help branch and producing managers recruit more efficiently.