Simpli.fi Acquires CoreMedia Systems

Simpli.fi Acquires The Advantage Software Company

January 19, 2021

Software

Simpli.fi, a Fort Worth-based programmatic advertising platform (backed by GTCR), has acquired The Advantage Software Company, a Mooresville-based agency ERP and media-management software provider. The deal (a majority exit by Carousel Capital) combines omni-channel programmatic capabilities with agency accounting, project and media management to serve over 1,000 agencies and create an integrated workflow across media planning, buying, tracking and reconciliation.

Simpli.fi Acquires Bidtellect

March 13, 2023

Marketing & Advertising

Simpli.fi has completed its acquisition of Bidtellect, a contextual and native demand-side platform, combining Bidtellect’s contextual/native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions to create a unified omnichannel advertising platform. The deal strengthens Simpli.fi’s product capabilities for agencies, brands, and media companies; Simpli.fi is backed by private equity firms Blackstone and GTCR.

Pavlov Media Acquires Simplified Computers

April 18, 2019

IT Services

Pavlov Media, a broadband and managed network provider for multifamily properties, has acquired Simplified Technologies (Simplified Computers), an IT support services provider headquartered in Champaign, Illinois. The acquisition is intended to accelerate Pavlov's B2B business by adding Simplified's team and enabling Simplified to offer Pavlov's fiber optic network services to its customers.

Nextiva Acquires Simplify360

April 19, 2023

Cloud & SaaS

Nextiva has acquired Simplify360, an AI-driven customer experience and social media management platform headquartered in Bengaluru, India. The deal adds social media, reputation management, live chat, and helpdesk CRM capabilities to Nextiva's conversation platform and accelerates Nextiva's expansion into the Asia-Pacific market.

Momentive Software Acquires Core-apps and TripBuilder Media

March 22, 2019

Software

Momentive Software (Community Brands) has acquired mobile event app providers Core-apps and TripBuilder Media to expand its event technology portfolio. The acquisitions add attendee engagement, mobile wayfinding, tracking, and exhibitor management capabilities to Momentive's existing event planning and registration solutions; financial terms were not disclosed.

Granicus Acquires Simpleview

September 5, 2024

Software

Granicus has acquired Simpleview, a global provider of CRM, CMS and digital marketing solutions for destination marketing organizations, convention bureaus and venues. The deal expands Granicus's public-sector product capabilities and customer reach — combining Simpleview's destination-marketing platform and client base (1,000+ destinations) with Granicus's government engagement portfolio to serve more than 7,000 organizations worldwide.