BBTV Holdings Acquires Assets of Outloud Media

Billups Acquires Outsight

January 3, 2024

Media & Entertainment

Billups has acquired Outsight, a Brussels‑based out-of-home (OOH) managed services agency, marking the company's debut in the Belgian market and expanding its EMEA footprint. Outsight—an independent OOH specialist of 14 professionals that managed campaigns for over 150 advertisers in 2023—will join Billups' global network to enhance programmatic DOOH and localized OOH capabilities across Benelux and Europe.

RBmedia Acquires Upfront Books' Audiobook Publishing Business

July 6, 2022

Media & Entertainment

RBmedia, the KKR-owned global audiobook publisher, has acquired the audiobook publishing business and full catalog of Upfront Books. The acquisition adds Upfront's technology-driven catalog of evergreen titles to RBmedia's distribution network to accelerate global reach and growth of the acquired titles.

Billups Acquires Ad Tech Startup Outchart

February 21, 2022

Marketing & Advertising

Billups has acquired the assets of Outchart, a full‑stack software provider for the digital out‑of‑home (DOOH) marketplace, to advance its programmatic DOOH capabilities. Outchart — which operated in the U.S. and UAE — will be integrated into Billups’ technology and managed‑services offerings; Castlewood Advisors represented Outchart in the sale.

Outbrain Acquires Teads for $1B

August 1, 2024

Marketing & Advertising

Outbrain agreed to acquire adtech video firm Teads from Altice for approximately $1 billion, combining Teads' video and branding capabilities with Outbrain's performance and content-recirculation platform. The combined company will offer an end-to-end, full-funnel advertising platform across the open web and connected TV to drive more measurable brand and ecommerce outcomes for marketers.

billups Acquires Mediabridge Global

November 12, 2024

Marketing & Advertising

billups has acquired UK-based out-of-home specialist Mediabridge Global to double its UK operation and strengthen its presence across EMEA. Mediabridge, launched in 2020, brings the BRIDGE tech platform, a roster of 30 agency partners and rapid billings growth; the deal expands billups' UK team to more than 40 employees.

LTV SaaS Growth VII Acquires Newor Media

October 7, 2021

Marketing & Advertising

LTV SaaS Growth VII, LLC has acquired Newor Media, a programmatic ad management and header-bidding platform for publishers. The purchase transfers ownership from Newor Media's founder team (including Ted Mikulski) to the LTV SaaS fund, which plans to invest operational resources to scale the business.