Billups Acquires Ad Tech Startup Outchart

Billups Acquires Ads on Top

February 15, 2022

Cloud & SaaS

Billups acquired Ads on Top, an API-first ad server and supply-side platform (SSP) for digital out-of-home (DOOH), to accelerate its technology and programmatic capabilities in the OOH marketplace. The deal integrates Ads on Top’s Switchboard platform with Billups’ managed services, data attribution and measurement capabilities.

Billups Acquires Outsight

January 3, 2024

Media & Entertainment

Billups has acquired Outsight, a Brussels‑based out-of-home (OOH) managed services agency, marking the company's debut in the Belgian market and expanding its EMEA footprint. Outsight—an independent OOH specialist of 14 professionals that managed campaigns for over 150 advertisers in 2023—will join Billups' global network to enhance programmatic DOOH and localized OOH capabilities across Benelux and Europe.

Billups Acquires OOH Labs from Agency X

October 10, 2023

Marketing & Advertising

Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired Canadian independent media agency OOH Labs from Agency X. The deal expands Billups' North American footprint, enhances its programmatic DOOH capabilities, and extends access to its patented measurement and attribution solutions.

billups Acquires Mediabridge Global

November 12, 2024

Marketing & Advertising

billups has acquired UK-based out-of-home specialist Mediabridge Global to double its UK operation and strengthen its presence across EMEA. Mediabridge, launched in 2020, brings the BRIDGE tech platform, a roster of 30 agency partners and rapid billings growth; the deal expands billups' UK team to more than 40 employees.

BBTV Holdings Acquires Assets of Outloud Media

October 26, 2022

Media & Entertainment

BBTV Holdings Inc. acquired the assets of Outloud Media, a Detroit-based creator-economy business, to expand its Multi-Platform Partnership distribution and creator monetization capabilities on platforms such as Facebook and Snapchat. The deal is primarily structured as a five-year performance-based earn-out of up to US$5.0 million; Outloud Media generated US$4.0 million of revenue in the prior 12 months.

Outbrain Acquires Teads for $1B

August 1, 2024

Marketing & Advertising

Outbrain agreed to acquire adtech video firm Teads from Altice for approximately $1 billion, combining Teads' video and branding capabilities with Outbrain's performance and content-recirculation platform. The combined company will offer an end-to-end, full-funnel advertising platform across the open web and connected TV to drive more measurable brand and ecommerce outcomes for marketers.