Billups Acquires Ads on Top

Billups Acquires Ad Tech Startup Outchart

February 21, 2022

Marketing & Advertising

Billups has acquired the assets of Outchart, a full‑stack software provider for the digital out‑of‑home (DOOH) marketplace, to advance its programmatic DOOH capabilities. Outchart — which operated in the U.S. and UAE — will be integrated into Billups’ technology and managed‑services offerings; Castlewood Advisors represented Outchart in the sale.

Billups Acquires Outsight

January 3, 2024

Media & Entertainment

Billups has acquired Outsight, a Brussels‑based out-of-home (OOH) managed services agency, marking the company's debut in the Belgian market and expanding its EMEA footprint. Outsight—an independent OOH specialist of 14 professionals that managed campaigns for over 150 advertisers in 2023—will join Billups' global network to enhance programmatic DOOH and localized OOH capabilities across Benelux and Europe.

Billups Acquires OOH Labs from Agency X

October 10, 2023

Marketing & Advertising

Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired Canadian independent media agency OOH Labs from Agency X. The deal expands Billups' North American footprint, enhances its programmatic DOOH capabilities, and extends access to its patented measurement and attribution solutions.

billups Acquires Mediabridge Global

November 12, 2024

Marketing & Advertising

billups has acquired UK-based out-of-home specialist Mediabridge Global to double its UK operation and strengthen its presence across EMEA. Mediabridge, launched in 2020, brings the BRIDGE tech platform, a roster of 30 agency partners and rapid billings growth; the deal expands billups' UK team to more than 40 employees.

Nickelytics Acquires On Touch Go to Expand DOOH Advertising Capabilities

June 27, 2024

Marketing & Advertising

Nickelytics, a Tampa-based provider of data-driven advertising solutions, has acquired On Touch Go, a programmatic DSP focused on digital out-of-home (DOOH) and rideshare screens. The deal gives Nickelytics access to On Touch Go's platform and more than 60,000 rideshare screens nationwide, enhancing its targeted advertising, analytics and mobility-focused DOOH offerings.

WILsquare-backed OuterBox Acquires TopSpot

June 18, 2024

Marketing & Advertising

OuterBox, a portfolio company of WILsquare Capital, has acquired TopSpot, a Houston-based performance marketing agency specializing in B2B and industrial markets. The add-on deal expands OuterBox's digital marketing platform and capabilities (SEO, paid search, web development, analytics) to deepen its reach in the B2B/industrial sector; terms were not disclosed.