WILsquare-backed OuterBox Acquires TopSpot

WILsquare Capital Acquires OuterBox Solutions, LLC

June 28, 2022

Marketing & Advertising

WILsquare Capital, a St. Louis-based private equity firm, has completed the acquisition of OuterBox Solutions, LLC, a performance-driven digital marketing agency headquartered in Copley, Ohio. Terms were not disclosed; OuterBox's founder and senior leaders will remain with the business as WILsquare positions OuterBox as a platform for continued growth in performance marketing, eCommerce and adjacent channels.

WILsquare-backed OuterBox Acquires Trinity Insight

April 11, 2023

Marketing & Advertising

WILsquare Capital’s portfolio company OuterBox has acquired substantially all assets of Trinity Insight, a digital agency with offices in Philadelphia, Pennsylvania and Rochester, Minnesota. The add-on expands OuterBox’s performance marketing capabilities—adding UX/web design, CRO, email marketing/automation and SEO—with terms not disclosed.

WILsquare-backed OuterBox Acquires GRO Marketing

January 22, 2026

Marketing & Advertising

OuterBox, a portfolio company of WILsquare Capital, has acquired GRO Marketing, a Tuscaloosa-based digital performance marketing agency specializing in multifamily, student housing and senior living clients. The add-on strengthens OuterBox's vertical capabilities and performance marketing expertise to better serve residential community property management companies and ownership groups.

OuterBox Acquires Accelerated Digital Media

October 22, 2025

Marketing & Advertising

OuterBox, a portfolio company of WILsquare Capital, has acquired Accelerated Digital Media (ADM), a Chicago-based performance marketing agency that specializes in paid search, paid social, and analytics for healthcare and e-commerce clients. The add-on strengthens OuterBox's paid media, programmatic and analytics capabilities and expands its presence in the healthcare and enterprise e-commerce end markets. Terms were not disclosed.

Spreetail Acquires Buy Box Experts

September 20, 2022

Marketing & Advertising

Spreetail has acquired Buy Box Experts, an eCommerce performance marketing agency known for Amazon marketplace services and the NEXT technology platform. The acquisition strengthens Spreetail’s eCommerce accelerator capabilities by adding Buy Box Experts’ marketing services, analytics tech, and expertise to Spreetail’s logistics and channel management platform.

Khoros Acquires Topbox

January 4, 2021

Software

Khoros, a Vista Equity Partners-backed provider of digital customer engagement software, has acquired Topbox, an enterprise customer experience (CX) analytics firm. The deal adds Topbox's omnichannel, AI- and NLP-driven CX analytics capabilities to Khoros' platform to broaden CX insight and engagement functionality.