WILsquare-backed OuterBox Acquires GRO Marketing

WILsquare Capital Acquires OuterBox Solutions, LLC

June 28, 2022

Marketing & Advertising

WILsquare Capital, a St. Louis-based private equity firm, has completed the acquisition of OuterBox Solutions, LLC, a performance-driven digital marketing agency headquartered in Copley, Ohio. Terms were not disclosed; OuterBox's founder and senior leaders will remain with the business as WILsquare positions OuterBox as a platform for continued growth in performance marketing, eCommerce and adjacent channels.

WILsquare-backed OuterBox Acquires TopSpot

June 18, 2024

Marketing & Advertising

OuterBox, a portfolio company of WILsquare Capital, has acquired TopSpot, a Houston-based performance marketing agency specializing in B2B and industrial markets. The add-on deal expands OuterBox's digital marketing platform and capabilities (SEO, paid search, web development, analytics) to deepen its reach in the B2B/industrial sector; terms were not disclosed.

WILsquare-backed OuterBox Acquires Trinity Insight

April 11, 2023

Marketing & Advertising

WILsquare Capital’s portfolio company OuterBox has acquired substantially all assets of Trinity Insight, a digital agency with offices in Philadelphia, Pennsylvania and Rochester, Minnesota. The add-on expands OuterBox’s performance marketing capabilities—adding UX/web design, CRO, email marketing/automation and SEO—with terms not disclosed.

OuterBox Acquires Accelerated Digital Media

October 22, 2025

Marketing & Advertising

OuterBox, a portfolio company of WILsquare Capital, has acquired Accelerated Digital Media (ADM), a Chicago-based performance marketing agency that specializes in paid search, paid social, and analytics for healthcare and e-commerce clients. The add-on strengthens OuterBox's paid media, programmatic and analytics capabilities and expands its presence in the healthcare and enterprise e-commerce end markets. Terms were not disclosed.

Grossman Marketing Group Acquires Cooley Group

July 22, 2025

Marketing & Advertising

Grossman Marketing Group, a fourth-generation, family-owned provider of branded merchandise and marketing services based in Woburn, Massachusetts, has acquired Cooley Group, a Rochester, New York-based promotional products, print and fulfillment provider. Cooley will continue to operate under its name as a division of Grossman with its offices and team remaining in place, expanding Grossman's regional footprint, capabilities (technology, e-commerce, logistics) and sustainability programs like SwagCycle.

GovExec Acquires Government Marketing University

July 15, 2021

Education

GovExec, the leading information services company for government leaders and contractors, has acquired Government Marketing University (GMarkU) with financial support from Growth Catalyst Partners. The acquisition expands GovExec's offerings into skills-based training and community-driven professional development for government contractors and public-sector marketers.