Spreetail Acquires Buy Box Experts

Buy Box Experts Acquires Egility

May 8, 2020

Marketing & Advertising

Buy Box Experts, a Lindon, Utah–based Amazon performance marketing agency, has acquired Egility of Pleasant Grove, Utah to combine capabilities in Amazon advertising, listing optimization and account management. The deal brings advertising expertise and additional account-management resources to the combined business, which will continue to be led by Buy Box Experts CEO Joseph Hansen and headquartered in Lindon, Utah.

WILsquare-backed OuterBox Acquires TopSpot

June 18, 2024

Marketing & Advertising

OuterBox, a portfolio company of WILsquare Capital, has acquired TopSpot, a Houston-based performance marketing agency specializing in B2B and industrial markets. The add-on deal expands OuterBox's digital marketing platform and capabilities (SEO, paid search, web development, analytics) to deepen its reach in the B2B/industrial sector; terms were not disclosed.

Selerix Acquires TBX (The Benefits eXpert)

February 6, 2025

Cloud & SaaS

Selerix, a cloud-based benefits administration provider based in McKinney, Texas, has acquired TBX (The Benefits eXpert), a Plano-based employee benefits education and enrollment technology company. The purchase integrates TBX's engagement and education capabilities into Selerix's platform to create an all‑in‑one benefits administration SaaS solution that improves employee decision support, enrollment workflows, and data accuracy.

First Insight Acquires SnapRetail to Expand Retail Marketing Capabilities

January 10, 2024

Retail

First Insight, Inc. has acquired SnapRetail, a Pittsburgh-based digital marketing SaaS platform that helps independent retailers boost in-store traffic and online sales. The acquisition expands First Insight’s retail-focused Voice of the Customer platform by adding marketing automation and customer engagement capabilities; financial terms were not disclosed.

Scaleworks Acquires Nextopia

February 4, 2021

Cloud & SaaS

Scaleworks, a San Antonio-based private equity firm, has acquired Nextopia, an e-commerce search, recommendations and personalization technology provider. The deal is being treated as an add-on to Scaleworks' portfolio (complementing SearchSpring), with SearchSpring CEO Peter Messana set to lead Nextopia and accelerate product innovation and go-to-market for e-commerce and DTC merchants.

Ipsos Acquires Xperiti to Strengthen B2B Research Capabilities

February 13, 2023

Data & Analytics

Ipsos has acquired Xperiti, a start-up that provides an AI-driven B2B expert-recruitment and insights platform, to accelerate and scale Ipsos' business-to-business research capabilities globally. The acquisition will boost Ipsos' speed and efficiency in recruiting experts across 130 countries and expand its B2B research and adjacent offerings.