First Insight Acquires SnapRetail to Expand Retail Marketing Capabilities

January 10, 2024

First Insight, Inc. has acquired SnapRetail, a Pittsburgh-based digital marketing SaaS platform that helps independent retailers boost in-store traffic and online sales. The acquisition expands First Insight’s retail-focused Voice of the Customer platform by adding marketing automation and customer engagement capabilities; financial terms were not disclosed.

Buyers
First Insight, Inc.
Targets
SnapRetail
Industry
Retail
Location
Pennsylvania, United States
Transaction Type
Buyout

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