Mediafly Acquires InsightSquared

Mediafly Acquires ExecVision

April 27, 2022

Cloud & SaaS

Mediafly has acquired ExecVision, a conversation intelligence provider, and will integrate ExecVision's coaching-focused CI capabilities into its Revenue360 revenue enablement platform. ExecVision's entire team, including founders David Stillman and Steve Richard, are joining Mediafly to expand the company's coaching and CI capabilities and broaden its global reach.

Mediaocean Acquires 4C Insights

July 13, 2020

Marketing & Advertising

Mediaocean entered into a definitive agreement to acquire 4C Insights, a Chicago-based marketing technology and data science company, to integrate 4C's intelligence and Scope CEP into Mediaocean's system of record for omnichannel advertising. The transaction (terms undisclosed) is intended to add cross-channel intelligence and optimization to Mediaocean's end-to-end media management platform and was expected to close in July 2020.

Mediafly Acquires Aptology

October 18, 2022

Cloud & SaaS

Mediafly has acquired Aptology, a talent intelligence platform that assesses and predicts sales representative performance, and will integrate Aptology's behavioral-survey-based insights into its Revenue360 revenue enablement platform. The acquisition brings Aptology's team (including co-founders Bill Walsh and Suchi Pathak) into Mediafly to expand capabilities across hiring, onboarding, coaching and sales performance optimization.

First Insight Acquires SnapRetail to Expand Retail Marketing Capabilities

January 10, 2024

Retail

First Insight, Inc. has acquired SnapRetail, a Pittsburgh-based digital marketing SaaS platform that helps independent retailers boost in-store traffic and online sales. The acquisition expands First Insight’s retail-focused Voice of the Customer platform by adding marketing automation and customer engagement capabilities; financial terms were not disclosed.

JETNET Acquires Asset Insight

October 18, 2022

Aerospace & Defense

JETNET, a Silversmith Capital Partners–backed provider of aviation data and market intelligence, has agreed to acquire Asset Insight, LLC, an aviation-focused valuation firm and creator of the eValues real-time valuation tool. The deal is an add-on acquisition intended to expand JETNET’s data-driven product offerings and market intelligence capabilities for the business aviation market.

SugarCRM Acquires Revenue Intelligence Provider sales-i

May 22, 2024

Cloud & SaaS

SugarCRM has acquired sales-i, a revenue intelligence provider that integrates ERP and CRM data to deliver AI-powered sales insights; terms were not disclosed. The deal—announced after nearly a year of partnership—adds sales-i's revenue intelligence and AI capabilities to SugarCRM's sales automation platform and creates a combined company with global reach and enhanced account-management capabilities.