Mediaocean Acquires 4C Insights

Mediaocean Acquires Imposium

August 17, 2022

Media & Entertainment

Mediaocean has acquired Imposium to integrate the startup’s real-time, data-driven video rendering and personalization technology into Mediaocean’s Flashtalking/Lightning Renderer stack. The deal is intended to boost Mediaocean’s CTV and digital video creative personalization capabilities and make scalable, personalized video production available to linear TV advertisers, brands and agencies.

CVC and TA Acquire Vista's Stake in Mediaocean

August 31, 2021

Cloud & SaaS

Funds advised by CVC Capital Partners and TA Associates are acquiring the stake in Mediaocean held by Vista Equity Partners, in a transaction expected to close in Q4 2021 subject to regulatory approvals. The investment will support Mediaocean's growth and continued product consolidation of its omnichannel advertising platform, following recent acquisitions including Flashtalking and 4C.

Mediafly Acquires InsightSquared

January 25, 2022

Cloud & SaaS

Mediafly, a sales and revenue enablement platform, completed the acquisition of revenue intelligence provider InsightSquared on January 25, 2022. The deal combines Mediafly’s content engagement and value-selling capabilities with InsightSquared’s revenue analytics to create an integrated revenue enablement and intelligence platform for B2B revenue teams.

Dentsu Aegis Network / Merkle Acquires 4Cite Marketing

January 15, 2020

Data & Analytics

Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.

360insights Acquires channelcentral.net

May 27, 2021

Cloud & SaaS

360insights has acquired channelcentral.net, a UK-based SaaS provider of CPQ and channel data management solutions, to expand its Channel Success Platform. The acquisition adds configure-price-quote (CPQ) and Channel Data Management capabilities to 360insights' channel incentives and ecosystem platform, broadening product functionality and accelerating international reach.

Capgemini Acquires Cloud4C

November 3, 2025

Cloud & SaaS

Capgemini announced the closing of its acquisition of Cloud4C, a provider of automation-driven managed services for hybrid, private, public and sovereign cloud environments. The approximately 1,600-strong Cloud4C team and its AI/hyper-automation platforms will expand Capgemini's cloud managed services, bolster its generative AI and AIOps capabilities, and accelerate the Group’s SAP (including RISE with SAP) offerings.