Mediaocean Acquires Imposium

Mediaocean Acquires Flashtalking

July 13, 2021

Cloud & SaaS

Mediaocean has entered into a definitive agreement to acquire Flashtalking, combining Mediaocean's omnichannel media platform with Flashtalking's independent ad serving, creative personalization, identity management, and verification capabilities. The deal is intended to create a more comprehensive ad-tech offering for brands and agencies, delivering unified planning, measurement, and optimization across traditional media, open web, closed ecosystems, and connected TV.

Mediaocean Acquires 4C Insights

July 13, 2020

Marketing & Advertising

Mediaocean entered into a definitive agreement to acquire 4C Insights, a Chicago-based marketing technology and data science company, to integrate 4C's intelligence and Scope CEP into Mediaocean's system of record for omnichannel advertising. The transaction (terms undisclosed) is intended to add cross-channel intelligence and optimization to Mediaocean's end-to-end media management platform and was expected to close in July 2020.

Mediaocean Acquires Drishyam AI

June 7, 2022

AI & Machine Learning

Mediaocean acquired Drishyam AI to integrate the startup’s AI- and NLP-driven image-recognition and creative auto-optimization capabilities into its Flashtalking by Mediaocean offering. The acquisition brings Drishyam’s team and technology into Mediaocean to accelerate automated content classification, product identification and ad creative optimization across channels.

CVC and TA Acquire Vista's Stake in Mediaocean

August 31, 2021

Cloud & SaaS

Funds advised by CVC Capital Partners and TA Associates are acquiring the stake in Mediaocean held by Vista Equity Partners, in a transaction expected to close in Q4 2021 subject to regulatory approvals. The investment will support Mediaocean's growth and continued product consolidation of its omnichannel advertising platform, following recent acquisitions including Flashtalking and 4C.

Velocity Acquires IMOXIEMEDIA to Enhance Cinema Solutions Division

September 1, 2020

Marketing & Advertising

Velocity, a Holland, Ohio-based managed services company, has acquired IMOXIEMEDIA, a Los Angeles provider of fulfillment, marketing and support services to the motion picture industry. The deal expands Velocity's physical marketing distribution and fulfillment capabilities to offer an integrated mix of static and digital signage and marketing solutions for entertainment customers.

Thomson Reuters Acquires Imagen Ltd.

June 28, 2023

Media & Entertainment

Thomson Reuters has signed a definitive agreement to acquire Imagen Ltd., a cloud-native media asset management company that also owns Screenocean. The business will be integrated into the Reuters News division to expand Reuters’ media management, distribution and licensing capabilities.