Mediaocean Acquires Drishyam AI

Mediaocean Acquires Flashtalking

July 13, 2021

Cloud & SaaS

Mediaocean has entered into a definitive agreement to acquire Flashtalking, combining Mediaocean's omnichannel media platform with Flashtalking's independent ad serving, creative personalization, identity management, and verification capabilities. The deal is intended to create a more comprehensive ad-tech offering for brands and agencies, delivering unified planning, measurement, and optimization across traditional media, open web, closed ecosystems, and connected TV.

Mediaocean Acquires Imposium

August 17, 2022

Media & Entertainment

Mediaocean has acquired Imposium to integrate the startup’s real-time, data-driven video rendering and personalization technology into Mediaocean’s Flashtalking/Lightning Renderer stack. The deal is intended to boost Mediaocean’s CTV and digital video creative personalization capabilities and make scalable, personalized video production available to linear TV advertisers, brands and agencies.

Mediaocean Acquires 4C Insights

July 13, 2020

Marketing & Advertising

Mediaocean entered into a definitive agreement to acquire 4C Insights, a Chicago-based marketing technology and data science company, to integrate 4C's intelligence and Scope CEP into Mediaocean's system of record for omnichannel advertising. The transaction (terms undisclosed) is intended to add cross-channel intelligence and optimization to Mediaocean's end-to-end media management platform and was expected to close in July 2020.

DatChat Acquires AI-driven Media Organization Tool to Enhance Myseum

August 27, 2024

AI & Machine Learning

DatChat, Inc. entered into an asset purchase agreement to acquire the source code and full rights to an AI-driven media library organization tool to be integrated into its Myseum digital legacy platform. The acquisition (agreement dated August 27, 2024) was paid via 8,000,000 restricted shares of Dragon Interact, Inc., a majority-owned subsidiary of DatChat, and is intended to enhance media tagging, renaming and organization capabilities ahead of Myseum's Fall 2024 release.

Smartly.io Acquires Viralspace.ai

May 13, 2021

Cloud & SaaS

Adtech firm Smartly.io acquired AI-driven creative optimization startup Viralspace.ai, with the deal closing on May 13, 2021. Viralspace.ai — a small, Stanford-founded team with a data-driven creative optimization SaaS and early traction — will operate as an independent business line and be integrated with Smartly.io’s advertising automation platform to enhance creative intelligence and media optimization capabilities.

Hawke Media Acquires Morphio to Launch hawke.ai

September 14, 2022

Marketing & Advertising

Hawke Media has acquired Canadian AI company Morphio and integrated its technology into a new product, hawke.ai, an AI-powered marketing strategy and insights platform. The acquisition lets Hawke centralize marketing data, automate strategy-level insights for brands, and continue support for existing Morphio customers under updated branding.