Dentsu Aegis Network / Merkle Acquires 4Cite Marketing

Dentsu Aegis Network / Merkle Acquires Digital Pi

January 27, 2020

Marketing & Advertising

Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.

Merkle / Dentsu Aegis Network Acquires HelloWorld

January 3, 2018

Marketing & Advertising

Merkle, a Dentsu Aegis Network company, has acquired HelloWorld, a Detroit-based digital marketing and loyalty solutions provider with approximately 370 employees. The acquisition adds HelloWorld's promotional and loyalty technology and services to Merkle's people-based marketing capabilities and will operate as "HelloWorld, a Merkle Company."

Mediaocean Acquires 4C Insights

July 13, 2020

Marketing & Advertising

Mediaocean entered into a definitive agreement to acquire 4C Insights, a Chicago-based marketing technology and data science company, to integrate 4C's intelligence and Scope CEP into Mediaocean's system of record for omnichannel advertising. The transaction (terms undisclosed) is intended to add cross-channel intelligence and optimization to Mediaocean's end-to-end media management platform and was expected to close in July 2020.

Dentsu Group / Merkle Acquires Pexlify

June 15, 2022

IT Services

Dentsu Group has agreed to acquire Pexlify, a UK & Ireland-based Salesforce consultancy, which will join Merkle to strengthen its Salesforce implementation and CXM capabilities. The acquisition adds roughly 150 employees and expands Merkle's Salesforce services across the UK, Ireland and other European locations, enhancing Sales, Service and Experience Cloud offerings.

MeritDirect (Mountaingate Capital Platform) Acquires Compass Marketing Solutions

January 8, 2020

Data & Analytics

MeritDirect has acquired Compass Marketing Solutions to expand its B2B data offerings across the U.S. and Canada. The deal is MeritDirect's first add-on since partnering with Mountaingate Capital in May 2019; Compass founders John Hartmann and Todd Love will join MeritDirect's management team as Senior Vice Presidents.

Merkle Acquires Media Storm (Water Cooler Group)

February 1, 2020

Marketing & Advertising

Merkle, a Dentsu Aegis Network agency, has acquired Water Cooler Group’s Media Storm, a media planning and buying agency known for its data & analytics and programmatic trading capabilities. Media Storm, based in Norwalk, Connecticut and formerly a portfolio company of TZP Group, will continue to be led by founder Craig Woerz following the transaction.