Dentsu Aegis Network / Merkle Acquires Digital Pi

Dentsu Aegis Network / Merkle Acquires 4Cite Marketing

January 15, 2020

Data & Analytics

Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.

MERGE Acquires Blue Moon Digital

August 12, 2021

Marketing & Advertising

MERGE, a Keystone Capital portfolio company, has acquired Blue Moon Digital, a Denver-based performance marketing, data science, and digital agency. The deal expands MERGE's performance marketing and data science capabilities and deepens its retail, e‑commerce and pharma vertical expertise; terms were not disclosed.

Merkle Acquires Shift7 Digital from RLH Equity Partners

April 4, 2023

Marketing & Advertising

Merkle, a dentsu company, has acquired Shift7 Digital, a Salesforce B2B commerce and digital experience consultancy previously backed by RLH Equity Partners and Salesforce Ventures. The acquisition strengthens Merkle's Experience & Commerce practice by adding Shift7's B2B Salesforce multi-cloud capabilities and expertise serving manufacturers and distributors.

Dentsu Group / Merkle Acquires Pexlify

June 15, 2022

IT Services

Dentsu Group has agreed to acquire Pexlify, a UK & Ireland-based Salesforce consultancy, which will join Merkle to strengthen its Salesforce implementation and CXM capabilities. The acquisition adds roughly 150 employees and expands Merkle's Salesforce services across the UK, Ireland and other European locations, enhancing Sales, Service and Experience Cloud offerings.

Merkle / Dentsu Aegis Network Acquires HelloWorld

January 3, 2018

Marketing & Advertising

Merkle, a Dentsu Aegis Network company, has acquired HelloWorld, a Detroit-based digital marketing and loyalty solutions provider with approximately 370 employees. The acquisition adds HelloWorld's promotional and loyalty technology and services to Merkle's people-based marketing capabilities and will operate as "HelloWorld, a Merkle Company."

MediaMint Acquires Taktical Digital

December 16, 2025

Marketing & Advertising

MediaMint has acquired Taktical Digital to deepen its performance marketing and AI-enabled growth capabilities and expand its North American footprint. The deal integrates Taktical’s digital media buying, SEO, content, and full-funnel optimization expertise with MediaMint’s Agentic AI-powered services.