Merkle Acquires Shift7 Digital from RLH Equity Partners

Salesforce Ventures Invests in Shift7 Digital

November 9, 2021

Cloud & SaaS

Salesforce Ventures, the corporate venture arm of Salesforce, has made a growth investment in Shift7 Digital to deepen collaboration on B2B e‑commerce solutions for enterprise clients and to support the company’s accelerated growth. The investment aims to expand Shift7 Digital’s capabilities and strengthen its integration with the Salesforce ecosystem.

Dentsu Group / Merkle Acquires Pexlify

June 15, 2022

IT Services

Dentsu Group has agreed to acquire Pexlify, a UK & Ireland-based Salesforce consultancy, which will join Merkle to strengthen its Salesforce implementation and CXM capabilities. The acquisition adds roughly 150 employees and expands Merkle's Salesforce services across the UK, Ireland and other European locations, enhancing Sales, Service and Experience Cloud offerings.

Silverline Acquires Shift CRM

July 7, 2021

IT Services

Silverline, a New York–based Salesforce-focused digital transformation consultancy backed by Pamlico Capital, has acquired Shift CRM, a Toronto-based Salesforce partner specializing in media and entertainment. The deal (terms undisclosed) expands Silverline's industry capabilities and geographic reach while folding Shift CRM's team into Silverline's operations under the Silverline brand.

OSF Digital Acquires Original Shift

January 31, 2023

IT Services

OSF Digital has acquired Original Shift, a U.S.-based Salesforce partner specializing in Salesforce CPQ and Billing, to establish a Salesforce Revenue Cloud practice and expand its multi‑cloud capabilities. The acquisition strengthens OSF's position in the communications, media, and technology verticals and adds Original Shift's quote‑to‑cash expertise to OSF's portfolio; terms were not disclosed.

Dentsu Aegis Network / Merkle Acquires Digital Pi

January 27, 2020

Marketing & Advertising

Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.

iQmetrix Acquires Shiftlab

August 12, 2021

Cloud & SaaS

iQmetrix has acquired Shiftlab, an AI-driven workforce management SaaS provider, to integrate employee scheduling and optimization into its telecom retail management platform. The acquisition is intended to expand iQmetrix's product capabilities, streamline scheduling for multi-store retail operators, and drive revenue growth for both companies.