Merkle Acquires Media Storm (Water Cooler Group)

MERGE Acquires Blue Moon Digital

August 12, 2021

Marketing & Advertising

MERGE, a Keystone Capital portfolio company, has acquired Blue Moon Digital, a Denver-based performance marketing, data science, and digital agency. The deal expands MERGE's performance marketing and data science capabilities and deepens its retail, e‑commerce and pharma vertical expertise; terms were not disclosed.

STG Affiliate (River Acquisition Corp) Acquires MediaValet Inc.

January 24, 2024

Cloud & SaaS

An affiliate of Symphony Technology Group (STG), River Acquisition Corp., has completed a cash acquisition of MediaValet Inc. for CAD$1.71 per share, valuing the company at approximately CAD$80 million. The transaction provides immediate liquidity to MediaValet shareholders (including Shen Capital) and will take the cloud-native DAM provider private to support continued product innovation and growth under STG ownership.

Dentsu Aegis Network / Merkle Acquires 4Cite Marketing

January 15, 2020

Data & Analytics

Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.

Merkle / Dentsu Aegis Network Acquires HelloWorld

January 3, 2018

Marketing & Advertising

Merkle, a Dentsu Aegis Network company, has acquired HelloWorld, a Detroit-based digital marketing and loyalty solutions provider with approximately 370 employees. The acquisition adds HelloWorld's promotional and loyalty technology and services to Merkle's people-based marketing capabilities and will operate as "HelloWorld, a Merkle Company."

Dentsu Aegis Network / Merkle Acquires Digital Pi

January 27, 2020

Marketing & Advertising

Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.

MERGE Acquires Zee Jay Digital

October 4, 2023

Marketing & Advertising

MERGE, a storytelling technology and marketing agency, has acquired Zee Jay Digital, a US-based Adobe Workfront specialist. The acquisition expands MERGE's Adobe platform capabilities and strengthens its ability to orchestrate and automate clients' content supply chains and digital operating models.