MERGE Acquires Zee Jay Digital

MERGE Acquires Blue Moon Digital

August 12, 2021

Marketing & Advertising

MERGE, a Keystone Capital portfolio company, has acquired Blue Moon Digital, a Denver-based performance marketing, data science, and digital agency. The deal expands MERGE's performance marketing and data science capabilities and deepens its retail, e‑commerce and pharma vertical expertise; terms were not disclosed.

MERGE Acquires Blazer

June 2, 2025

Marketing & Advertising

MERGE, a marketing and technology agency, has acquired Blazer (formerly Brooks Bell), a strategic consulting firm, to expand its consulting, data analytics, and early-stage strategy capabilities. The acquisition enables MERGE to offer integrated, insight-led solutions across consumer, health, and financial services clients; terms were not disclosed.

ZS Acquires Digital Additive

June 11, 2024

Marketing & Advertising

ZS, the Evanston, Illinois-based management consulting and technology firm, has acquired Digital Additive, an Atlanta-based Salesforce-focused digital marketing agency. The acquisition strengthens ZS's end-to-end customer engagement capabilities, bolstering its digital data and analytics, customer orchestration and marketing activation offerings.

MERGE Acquires Sandbox to Create One of North America's Largest Independent Agencies

March 3, 2020

Marketing & Advertising

MERGE, a Keystone Capital-backed creative, marketing and technology agency, has acquired Sandbox, an independent full-service strategic and digital agency. The combined company—operating under the MERGE brand—creates one of the largest independent agencies in North America with more than 600 employees across seven locations, while leadership from both firms will remain in place; terms were not disclosed.

Merge Acquires Beam

April 25, 2019

Marketing & Advertising

Keystone Capital–backed Merge has acquired Beam, a Boston-based experience design, digital marketing, and technology consultancy. The add-on expands Merge's experience strategy, design, CRM, and platform development capabilities; terms were not disclosed.

Adobe Acquires ContentCal

December 8, 2021

Marketing & Advertising

Adobe has entered into an agreement to acquire ContentCal, a London-based social media planning and content marketing SaaS. The acquisition will bring ContentCal's scheduling, publishing and reporting capabilities into Adobe's creative products (including Adobe Express) to expand social media workflow and Creator Economy offerings.