Nickelytics Acquires On Touch Go to Expand DOOH Advertising Capabilities

June 27, 2024

Nickelytics, a Tampa-based provider of data-driven advertising solutions, has acquired On Touch Go, a programmatic DSP focused on digital out-of-home (DOOH) and rideshare screens. The deal gives Nickelytics access to On Touch Go's platform and more than 60,000 rideshare screens nationwide, enhancing its targeted advertising, analytics and mobility-focused DOOH offerings.

Buyers
Nickelytics
Targets
On Touch Go
Location
Texas, United States
Transaction Type
Buyout

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