billups Acquires Mediabridge Global

Billups Acquires Outsight

January 3, 2024

Media & Entertainment

Billups has acquired Outsight, a Brussels‑based out-of-home (OOH) managed services agency, marking the company's debut in the Belgian market and expanding its EMEA footprint. Outsight—an independent OOH specialist of 14 professionals that managed campaigns for over 150 advertisers in 2023—will join Billups' global network to enhance programmatic DOOH and localized OOH capabilities across Benelux and Europe.

Billups Acquires OOH Labs from Agency X

October 10, 2023

Marketing & Advertising

Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired Canadian independent media agency OOH Labs from Agency X. The deal expands Billups' North American footprint, enhances its programmatic DOOH capabilities, and extends access to its patented measurement and attribution solutions.

Billups Acquires Ads on Top

February 15, 2022

Cloud & SaaS

Billups acquired Ads on Top, an API-first ad server and supply-side platform (SSP) for digital out-of-home (DOOH), to accelerate its technology and programmatic capabilities in the OOH marketplace. The deal integrates Ads on Top’s Switchboard platform with Billups’ managed services, data attribution and measurement capabilities.

Billups Acquires Ad Tech Startup Outchart

February 21, 2022

Marketing & Advertising

Billups has acquired the assets of Outchart, a full‑stack software provider for the digital out‑of‑home (DOOH) marketplace, to advance its programmatic DOOH capabilities. Outchart — which operated in the U.S. and UAE — will be integrated into Billups’ technology and managed‑services offerings; Castlewood Advisors represented Outchart in the sale.

Flipp Acquires MEDIA Central Group to Create Global Leader in Drive-to-Store Marketing

September 19, 2024

Marketing & Advertising

Flipp Operations Inc. has completed a transaction to combine with MEDIA Central Group, creating a global leader in drive-to-store marketing that will serve thousands of retailers and brands across 27 markets and reach over 400 million households. The new ownership is led by Truelink Capital with Insight Ventures, Bregal Unternehmerkapital and Highland Europe as key partners; funds advised by Bregal Unternehmerkapital sold their majority stake in MEDIA Central.

Prodege Acquires AdGate Media

July 11, 2022

Marketing & Advertising

Prodege, a marketing and consumer insights platform, has acquired AdGate Media, a New York–based digital advertising company that connects users of websites and apps with premium brands. The acquisition expands Prodege’s audience and ad monetization capabilities as it continues building its consumer insights and advertising portfolio.