Billups Acquires OOH Labs from Agency X

Billups Acquires Outsight

January 3, 2024

Media & Entertainment

Billups has acquired Outsight, a Brussels‑based out-of-home (OOH) managed services agency, marking the company's debut in the Belgian market and expanding its EMEA footprint. Outsight—an independent OOH specialist of 14 professionals that managed campaigns for over 150 advertisers in 2023—will join Billups' global network to enhance programmatic DOOH and localized OOH capabilities across Benelux and Europe.

Billups Acquires Ads on Top

February 15, 2022

Cloud & SaaS

Billups acquired Ads on Top, an API-first ad server and supply-side platform (SSP) for digital out-of-home (DOOH), to accelerate its technology and programmatic capabilities in the OOH marketplace. The deal integrates Ads on Top’s Switchboard platform with Billups’ managed services, data attribution and measurement capabilities.

Billups Acquires Ad Tech Startup Outchart

February 21, 2022

Marketing & Advertising

Billups has acquired the assets of Outchart, a full‑stack software provider for the digital out‑of‑home (DOOH) marketplace, to advance its programmatic DOOH capabilities. Outchart — which operated in the U.S. and UAE — will be integrated into Billups’ technology and managed‑services offerings; Castlewood Advisors represented Outchart in the sale.

billups Acquires Mediabridge Global

November 12, 2024

Marketing & Advertising

billups has acquired UK-based out-of-home specialist Mediabridge Global to double its UK operation and strengthen its presence across EMEA. Mediabridge, launched in 2020, brings the BRIDGE tech platform, a roster of 30 agency partners and rapid billings growth; the deal expands billups' UK team to more than 40 employees.

LabX Media Group Acquires ContractLaboratory.com

November 22, 2022

Professional Services

LabX Media Group acquired ContractLaboratory.com, a B2B laboratory outsourcing and scientific procurement marketplace, to expand its suite of digital offerings for laboratory professionals. The acquisition brings the ContractLaboratory.com marketplace and its founder Pamela Wertalik into LabX’s portfolio to accelerate marketplace growth and better connect labs with companies, governments, and research institutions.

BBTV Holdings Acquires Assets of Outloud Media

October 26, 2022

Media & Entertainment

BBTV Holdings Inc. acquired the assets of Outloud Media, a Detroit-based creator-economy business, to expand its Multi-Platform Partnership distribution and creator monetization capabilities on platforms such as Facebook and Snapchat. The deal is primarily structured as a five-year performance-based earn-out of up to US$5.0 million; Outloud Media generated US$4.0 million of revenue in the prior 12 months.