Prodege Acquires AdGate Media

Great Hill Partners Invests in Prodege

November 15, 2021

Marketing & Advertising

Prodege, a marketing and consumer insights platform that operates Swagbucks, MyPoints and Upromise, has signed a definitive agreement to receive a major growth investment from Great Hill Partners. The capital will support Prodege’s rapid organic expansion and targeted acquisition strategy while management and senior leadership retain significant ownership; financial terms were not disclosed.

Podean Acquires Ad Advance

February 19, 2026

Marketing & Advertising

Marketplace-focused agency Podean has acquired Ad Advance, a Duluth, Minnesota–based retail media agency, from Permanent Equity. The deal—facilitated by Podean's private equity partner Mountaingate Capital—adds Ad Advance’s Streamline technology and retail-media/DSP capabilities to Podean’s global marketplaces platform and was announced as creating a combined business with ~260 staff across 17 countries.

Prodege Acquires Germany-based BitBurst

July 6, 2022

Marketing & Advertising

Prodege has acquired BitBurst GmbH, a Germany-based technology-driven market research company, to expand its international consumer audience and research supply base. The deal brings BitBurst’s proprietary technology and panel reach into Prodege’s consumer insights and marketing platform, accelerating Prodege’s global capabilities for client research and audience access.

Edge226 Acquires Adscend Media

July 17, 2025

Marketing & Advertising

Edge226, a mobile-first performance marketing platform, has acquired Adscend Media, an Austin-based provider of rewarded advertising solutions and the industry-leading Offerwall. The deal expands Edge226's cross-channel capabilities—combining in-app, CTV, and reward-based advertising—to offer a unified performance marketing solution and drive higher ROAS for advertisers.

Podean Acquires Commerce Canal with Investment from Mountaingate Capital

August 19, 2025

Marketing & Advertising

Podean announced the strategic acquisition of Commerce Canal, with equity investment from Mountaingate Capital, combining the two companies into the largest independent global marketplace-focused agency. The combined business will integrate Commerce Canal's Purvey.AI platform with Podean's global marketplace services, creating a buy-and-build platform of more than 200 team members across 17 countries to support high-growth consumer brands.

6sense Acquires Granite Media

June 9, 2022

Marketing & Advertising

6sense has acquired AdTech provider Granite Media to expand its omni-channel advertising and managed services capabilities within the 6sense Revenue AI platform. The Granite Media marketing team will join 6sense to lead advertising product innovation and managed services; the announcement also coincided with two new executive hires at 6sense.