6sense Acquires Granite Media

Apiary Capital Invests in MediaSense

August 12, 2021

Marketing & Advertising

Apiary Capital has completed a growth investment in MediaSense, the UK-based technology-enabled media advisor. The investment will fund MediaSense’s expansion—particularly into Asia and the United States—and support capability and team investment to scale its advisory and technology offering.

MediaSense Acquires R3

November 12, 2024

Marketing & Advertising

Independent global media advisor MediaSense has acquired creative and media advisory specialist R3 in an add-on deal that expands MediaSense’s marketing operations and creative advisory capabilities and accelerates its footprint in North America and Asia. The acquisition follows Apiary Capital’s earlier stake in MediaSense and will see R3’s co-founders join MediaSense’s executive leadership while both brands continue to operate under their existing names.

3Cloud Acquires BlueGranite

August 15, 2022

Data & Analytics

3Cloud, the largest U.S. Microsoft Azure pure-play services firm, acquired BlueGranite, a 25-year data & analytics consulting firm, to expand its Azure data and analytics capabilities. The acquisition, supported by Gryphon Investors (which holds a majority stake in 3Cloud), increases the combined team's scale to more than 700 Azure experts in the U.S.

Mediaocean Acquires 4C Insights

July 13, 2020

Marketing & Advertising

Mediaocean entered into a definitive agreement to acquire 4C Insights, a Chicago-based marketing technology and data science company, to integrate 4C's intelligence and Scope CEP into Mediaocean's system of record for omnichannel advertising. The transaction (terms undisclosed) is intended to add cross-channel intelligence and optimization to Mediaocean's end-to-end media management platform and was expected to close in July 2020.

Prodege Acquires AdGate Media

July 11, 2022

Marketing & Advertising

Prodege, a marketing and consumer insights platform, has acquired AdGate Media, a New York–based digital advertising company that connects users of websites and apps with premium brands. The acquisition expands Prodege’s audience and ad monetization capabilities as it continues building its consumer insights and advertising portfolio.

Radius Global Market Research Acquires 7th Sense

December 9, 2024

Marketing & Advertising

Radius Global Market Research has acquired 7th Sense, a market research and insights firm headquartered in Bingham Farms, Michigan. The acquisition strengthens Radius's research and consulting capabilities—particularly 7th Sense's automotive expertise—and integrates qualitative, ethnographic, quantitative and blended-method capabilities; financial terms were not disclosed.