Flipp Acquires MEDIA Central Group to Create Global Leader in Drive-to-Store Marketing

MEDIA Central Group Combines with ShopFully to Create Europe Drive-to-Store Marketing Leader

May 25, 2023

Marketing & Advertising

MEDIA Central Group has combined with ShopFully to form a leading Europe-focused drive-to-store marketing platform. The transaction (backed by Bregal Unternehmerkapital) brings together MEDIA Central, Offerista, Yagora and ShopFully to scale digital capabilities, expand internationally and strengthen retail media offerings; Highland Europe will retain a minority stake and ShopFully's CEO Stefano Portu reinvests and becomes CEO Digital of the combined group.

Truelink Capital Acquires Flipp Corporation

August 16, 2023

Marketing & Advertising

Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.

MEDIA Central Acquires Offerista Group

July 31, 2021

Marketing & Advertising

MEDIA Central, a portfolio company backed by funds advised by Bregal Unternehmerkapital, has acquired Berlin-based Offerista Group GmbH, Europe's largest shopper marketing network. The acquisition combines MEDIA Central's unaddressed household advertising leadership with Offerista's digital drive-to-store marketing capabilities to create a single-source full-service trade communication provider across haptic and digital channels.

GlynnDevins Acquires Linkmedia 360

October 21, 2020

Marketing & Advertising

GlynnDevins, a Kansas City-based data- and technology-enabled marketing firm, has acquired Linkmedia 360, a digital, data-driven marketing agency based in Independence, Ohio. The acquisition expands GlynnDevins' digital and analytics capabilities to strengthen lead-generation and performance marketing services for its clients.

billups Acquires Mediabridge Global

November 12, 2024

Marketing & Advertising

billups has acquired UK-based out-of-home specialist Mediabridge Global to double its UK operation and strengthen its presence across EMEA. Mediabridge, launched in 2020, brings the BRIDGE tech platform, a roster of 30 agency partners and rapid billings growth; the deal expands billups' UK team to more than 40 employees.

Industry Dive Acquires CFO Media Group (CFO.com / CFO Magazine)

December 16, 2020

Media & Entertainment

Industry Dive has acquired CFO Media Group, bringing the CFO brand, magazine, website, research, events, audience and staff into Industry Dive’s portfolio of industry-focused publications. The deal expands Industry Dive’s reach into the finance/CFO audience and combines CFO’s long-standing finance journalism with Industry Dive’s data-driven B2B publishing and studio capabilities.