MEDIA Central Group Combines with ShopFully to Create Europe Drive-to-Store Marketing Leader

Flipp Acquires MEDIA Central Group to Create Global Leader in Drive-to-Store Marketing

September 19, 2024

Marketing & Advertising

Flipp Operations Inc. has completed a transaction to combine with MEDIA Central Group, creating a global leader in drive-to-store marketing that will serve thousands of retailers and brands across 27 markets and reach over 400 million households. The new ownership is led by Truelink Capital with Insight Ventures, Bregal Unternehmerkapital and Highland Europe as key partners; funds advised by Bregal Unternehmerkapital sold their majority stake in MEDIA Central.

MEDIA Central Acquires Offerista Group

July 31, 2021

Marketing & Advertising

MEDIA Central, a portfolio company backed by funds advised by Bregal Unternehmerkapital, has acquired Berlin-based Offerista Group GmbH, Europe's largest shopper marketing network. The acquisition combines MEDIA Central's unaddressed household advertising leadership with Offerista's digital drive-to-store marketing capabilities to create a single-source full-service trade communication provider across haptic and digital channels.

Simpli.fi Acquires CoreMedia Systems

January 25, 2022

Software

Simpli.fi, a programmatic advertising and agency management software provider, has acquired CoreMedia Systems, a performance media management and analytics software vendor. The acquisition deepens integration to enable unified buying and attribution across linear TV, CTV and other programmatic channels and expands Simpli.fi's omnichannel capabilities.

SiteMedia Acquires STOREYS

January 20, 2026

Media & Entertainment

SiteMedia, Canada’s unified B2B platform for industrial and construction intelligence, has acquired STOREYS, the country’s leading online real estate news site. The deal brings STOREYS into SiteMedia’s portfolio of publications to expand coverage across the built environment and add data, events, and premium products to the SITE portfolio.

Connect Media Acquires Networld Media Group

January 30, 2026

Media & Entertainment

Connect Media, a Los Angeles-based B2B media company, has acquired Louisville-based Networld Media Group, a business-to-business news and events operator serving the restaurant, retail, banking and self-service technology sectors. The deal expands Connect Media's media and events footprint into adjacent verticals and grows the combined team's headcount to more than 60 employees; terms were not disclosed.

Capital A Investment Partners Invests in ODMedia

February 14, 2023

Media & Entertainment

Capital A Investment Partners has acquired a minority stake in ODMedia to support the company's buy-and-build strategy and international consolidation across the EMEA region. ODMedia — a Netherlands-based digital media, localization and content aggregation provider — will retain existing shareholders Sjef Pijnenburg and William Linders while onboarding Jeroen Tielens and Emma Geelen as new shareholders.