MEDIA Central Acquires Offerista Group

July 31, 2021

MEDIA Central, a portfolio company backed by funds advised by Bregal Unternehmerkapital, has acquired Berlin-based Offerista Group GmbH, Europe's largest shopper marketing network. The acquisition combines MEDIA Central's unaddressed household advertising leadership with Offerista's digital drive-to-store marketing capabilities to create a single-source full-service trade communication provider across haptic and digital channels.

Buyers
MEDIA Central, Bregal Unternehmerkapital
Targets
Offerista Group GmbH
Platforms
MEDIA Central
Location
Berlin, Germany
Transaction Type
Addon

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