MEDIA Central Acquires Offerista Group
July 31, 2021
MEDIA Central, a portfolio company backed by funds advised by Bregal Unternehmerkapital, has acquired Berlin-based Offerista Group GmbH, Europe's largest shopper marketing network. The acquisition combines MEDIA Central's unaddressed household advertising leadership with Offerista's digital drive-to-store marketing capabilities to create a single-source full-service trade communication provider across haptic and digital channels.
- Buyers
- MEDIA Central, Bregal Unternehmerkapital
- Targets
- Offerista Group GmbH
- Platforms
- MEDIA Central
- Industry
- Marketing & Advertising
- Location
- Berlin, Germany
- Transaction Type
- Addon
Explore More
Related Acquisitions
-
MEDIA Central Group Combines with ShopFully to Create Europe Drive-to-Store Marketing Leader
May 25, 2023
Marketing & Advertising
MEDIA Central Group has combined with ShopFully to form a leading Europe-focused drive-to-store marketing platform. The transaction (backed by Bregal Unternehmerkapital) brings together MEDIA Central, Offerista, Yagora and ShopFully to scale digital capabilities, expand internationally and strengthen retail media offerings; Highland Europe will retain a minority stake and ShopFully's CEO Stefano Portu reinvests and becomes CEO Digital of the combined group.
-
Flipp Acquires MEDIA Central Group to Create Global Leader in Drive-to-Store Marketing
September 19, 2024
Marketing & Advertising
Flipp Operations Inc. has completed a transaction to combine with MEDIA Central Group, creating a global leader in drive-to-store marketing that will serve thousands of retailers and brands across 27 markets and reach over 400 million households. The new ownership is led by Truelink Capital with Insight Ventures, Bregal Unternehmerkapital and Highland Europe as key partners; funds advised by Bregal Unternehmerkapital sold their majority stake in MEDIA Central.
-
Geiger GmbH Acquires SOESTMEDIA
June 16, 2025
Marketing & Advertising
Geiger GmbH, the Germany-based subsidiary of U.S. promotional products distributor Geiger, has acquired SOESTMEDIA, a promotional products distributorship in Soest, Germany. The deal — led by Geiger's German unit following Geiger's 2024 acquisition of that unit — supports Geiger's continued international expansion and preserves the business and team of owner Marita Kempchen-Bock as she retires.
-
Uniguest Acquires MediaStar Systems
November 2, 2022
Telecommunications
Uniguest, a portfolio company of Atlantic Street Capital, has acquired MediaStar Systems, a UK-based provider of IPTV and digital signage hardware and software. The add-on acquisition augments Uniguest’s IP video and digital signage capabilities—strengthening its professional AV offering and expanding its solutions for hospitality and other end markets.
-
AllOver Media Acquires Boxi
August 31, 2023
Media & Entertainment
AllOver Media, a ShoreView Industries portfolio company, has acquired Boxi, a California-based tech-infused truck media company and the nation's largest truck advertising platform. The acquisition strengthens AllOver Media's truck advertising division by adding Boxi's vehicle inventory, measurement dashboard and proprietary technology to its multi-platform out-of-home (OOH) offerings.
-
MidEuropa Takes 30% Stake in M+ Group through CMC Merger
January 27, 2020
Professional Services
MidEuropa agreed to acquire a 30% equity stake in the combined M+ Group by merging its portfolio company CMC Iletisim ve Cagri Merkezi Hizmetleri A.Ş. (CMC) with Meritus Upravljanje d.o.o. (M+ Group). The transaction will create a leading contact centre and BPO provider in South Eastern Europe with more than 7,000 employees, ~220 clients across 58 countries and expected annual revenue in excess of EUR 65 million. The deal is expected to complete by the end of January 2020.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.