Truelink Capital Acquires Flipp Corporation

Flipp Acquires MEDIA Central Group to Create Global Leader in Drive-to-Store Marketing

September 19, 2024

Marketing & Advertising

Flipp Operations Inc. has completed a transaction to combine with MEDIA Central Group, creating a global leader in drive-to-store marketing that will serve thousands of retailers and brands across 27 markets and reach over 400 million households. The new ownership is led by Truelink Capital with Insight Ventures, Bregal Unternehmerkapital and Highland Europe as key partners; funds advised by Bregal Unternehmerkapital sold their majority stake in MEDIA Central.

Truelink Capital Acquires SouthernCarlson from Kyocera Corporation

February 10, 2026

Industrial Services

Truelink Capital has acquired SouthernCarlson, a leading U.S. distributor of fasteners, tools, packaging and construction supplies, from Kyocera Corporation. The transaction is supported by a senior secured credit facility co-led by Bain Capital Credit and Goldman Sachs Alternatives to finance Truelink's purchase; SouthernCarlson will operate as an independent, nationwide platform to pursue organic growth and strategic M&A.

Truelink Capital Acquires R/GA from Interpublic Group

March 3, 2025

Marketing & Advertising

Truelink Capital, a private equity firm, has acquired R/GA, the creative innovation company, from Interpublic Group. Financial terms were not disclosed; Interpublic said the sale lets it sharpen focus on its core strategic offerings.

PathFactory Acquires Uberflip

July 15, 2024

Cloud & SaaS

PathFactory announced the strategic acquisition of Uberflip in a stock-for-stock transaction to create a global leader in B2B content intelligence and personalization. The combined company will operate under the PathFactory name, combining PathFactory’s content engagement analytics with Uberflip’s content experience capabilities to accelerate product innovation and scale growth.

Truelink Capital Acquires Richardson Sales Performance

July 24, 2023

Professional Services

Truelink Capital, a Los Angeles-based middle-market private equity firm, has acquired Philadelphia-based Richardson Sales Performance, a global sales training and performance-improvement firm founded in 1979. Truelink said it will support Richardson's growth through strategic investments, organic expansion and further M&A while Richardson's existing management team remains in place.

Truelink Capital Acquires Ansira

December 1, 2023

Marketing & Advertising

Truelink Capital has acquired Ansira, a global marketing technology and services company known for its channel, website and advertising platforms. The acquisition provides Truelink a platform to accelerate Ansira's growth, expand its proprietary tech and services offerings, and pursue future strategic acquisitions.