PathFactory Acquires Uberflip

Uberflip Acquires SnapApp

December 3, 2019

Cloud & SaaS

Toronto-based content experience platform Uberflip acquired interactive content and lead-qualification vendor SnapApp in December 2019, integrating SnapApp’s team and capabilities to strengthen personalized content and demand generation functionality. The acquisition also accompanied Uberflip opening its first U.S. office in Boston to accelerate growth and better serve enterprise customers; SnapApp had been backed by Providence Equity Partners prior to the deal.

Vertu Capital Acquires Majority Stake in PathFactory

November 8, 2021

Cloud & SaaS

Vertu Capital has acquired a majority stake in PathFactory, a Toronto-based intelligent content platform for B2B digital marketing. The deal includes co-investments from BDC Capital, private equity funds managed by BMO Global Asset Management, and Nicola Wealth and is intended to accelerate PathFactory's growth and scale its content-intelligence SaaS platform.

Pluribus Technologies Acquires Pathways Training & eLearning

August 23, 2021

Education

Pluribus Technologies Inc. has completed the acquisition of Pathways Training & eLearning Inc., a Toronto-based learning and development agency specializing in eLearning, virtual reality-enabled 360° video, and gamified mobile learning. The deal expands Pluribus's capabilities in the eLearning vertical and adds a Fortune 500 client base and advanced learning-technology offerings to its portfolio.

Truelink Capital Acquires Flipp Corporation

August 16, 2023

Marketing & Advertising

Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.

Visiqua Acquires FlipForms

July 19, 2021

Cloud & SaaS

Visiqua, a Boulder-based performance marketing company, has acquired FlipForms, a lead form builder and automation management platform launched in 2019. The acquisition integrates FlipForms' multi-step form, A/B testing and enterprise lead-management capabilities into Visiqua's offering to provide end-to-end campaign creation and access to Visiqua's private lead-generation marketplace.

PageUp Acquires PathMotion

November 18, 2021

Cloud & SaaS

PageUp, the Melbourne-based talent management SaaS provider, has acquired PathMotion, a London- and Paris-based AI-powered employee-generated content and candidate discussion platform. The deal integrates PathMotion's SaaS capabilities into PageUp's ATS and recruitment marketing suite to expand PageUp's candidate engagement offerings and accelerate PathMotion's international growth.