Uberflip Acquires SnapApp

December 3, 2019

Toronto-based content experience platform Uberflip acquired interactive content and lead-qualification vendor SnapApp in December 2019, integrating SnapApp’s team and capabilities to strengthen personalized content and demand generation functionality. The acquisition also accompanied Uberflip opening its first U.S. office in Boston to accelerate growth and better serve enterprise customers; SnapApp had been backed by Providence Equity Partners prior to the deal.

Buyers
Uberflip
Targets
SnapApp
Sellers
Providence Equity Partners
Industry
Cloud & SaaS
Location
Massachusetts, United States
Transaction Type
Buyout

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