Truelink Capital Acquires SouthernCarlson from Kyocera Corporation

Truelink Capital Acquires Flipp Corporation

August 16, 2023

Marketing & Advertising

Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.

Truelink Capital Acquires Zep, Inc. from New Mountain Capital

July 1, 2025

Manufacturing

Los Angeles-based private equity firm Truelink Capital has acquired Zep, Inc., a manufacturer of maintenance, cleaning, and sanitation solutions, from New Mountain Capital. Zep, headquartered in Atlanta with more than 1,400 employees and 23 facilities worldwide, will operate under Truelink as a platform to accelerate growth through operational improvements, product innovation, and strategic M&A.

Truelink Capital Acquires Air Distribution Technologies from Johnson Controls

August 1, 2024

Manufacturing

Truelink Capital has acquired Air Distribution Technologies from Johnson Controls, establishing the business as an independent company led by existing CEO Doug Schuster. The company, which includes brands such as Koch Filter, Titus, Ruskin and PennBarry and employs over 4,500 people across 25+ locations, will receive strategic and operational investment from Truelink to accelerate growth and pursue M&A initiatives.

Strength Capital Partners Acquires Truesdell Corporation

April 15, 2021

Construction

Strength Capital Partners has acquired Truesdell Corporation, a Tempe, Arizona–headquartered provider of concrete infrastructure maintenance, repair and safety enhancement services. Terms were not disclosed; Strength will support Truesdell's growth through organic initiatives and a buy-and-build strategy supported by financing from First Merchants Bank, Northcreek Mezzanine and Midwest Mezzanine. Peninsula Capital Partners was the selling investor and D.A. Davidson served as financial advisor to Peninsula and Truesdell.

Truelink Capital Acquires Richardson Sales Performance

July 24, 2023

Professional Services

Truelink Capital, a Los Angeles-based middle-market private equity firm, has acquired Philadelphia-based Richardson Sales Performance, a global sales training and performance-improvement firm founded in 1979. Truelink said it will support Richardson's growth through strategic investments, organic expansion and further M&A while Richardson's existing management team remains in place.

Truelink Capital Acquires Trulite Glass & Aluminum Solutions

November 1, 2022

Building Products

Truelink Capital has acquired Trulite Glass & Aluminum Solutions, one of North America's largest architectural glass and aluminum fabricators, from an affiliate of Sun Capital Partners. Truelink — a newly launched middle-market private equity firm based in Los Angeles — plans to support Trulite's geographic expansion, operational optimization and growth via strategic investments and M&A while retaining the existing management team.