Truelink Capital Acquires Ansira

Ansira Acquires BrandMuscle and SproutLoud

July 2, 2024

Marketing & Advertising

Ansira Partners, Inc. acquired channel partner marketing platforms BrandMuscle and SproutLoud, bringing their complementary technology and talent into a unified brand-to-local marketing platform. The simultaneous add-on acquisitions (terms not disclosed) expand Ansira's capabilities in through-channel marketing automation and strengthen its position across franchise, beverage, financial services and other distributed-ecosystem verticals.

Ansira Acquires BrightWave to Bolster Email and eCRM Capabilities

April 2, 2019

Marketing & Advertising

Ansira Partners Inc. has acquired BrightWave, a leading U.S. email and eCRM agency based in Atlanta, to expand Ansira's CRM, loyalty and email marketing capabilities and increase its presence in Atlanta. BrightWave's ~70 employees and expertise across major marketing platforms will be integrated into Ansira's broader brand-to-local marketing technology and services offering.

Truelink Capital Acquires Flipp Corporation

August 16, 2023

Marketing & Advertising

Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.

Truelink Capital Acquires R/GA from Interpublic Group

March 3, 2025

Marketing & Advertising

Truelink Capital, a private equity firm, has acquired R/GA, the creative innovation company, from Interpublic Group. Financial terms were not disclosed; Interpublic said the sale lets it sharpen focus on its core strategic offerings.

Accenture Acquires Anser Advisory from Sterling Investment Partners

August 7, 2023

Engineering Services

Accenture has acquired Anser Advisory to expand its capital project and infrastructure delivery capabilities in North America. Accenture will acquire the Anser Advisory brand and roughly 920 employees focused on private sector and state and local projects, while Markon Solutions (about 280 employees) — Anser's federal consulting business — was retained by seller Sterling Investment Partners; terms were not disclosed.

Truelink Capital Acquires GES from Viad Corp

October 21, 2024

Marketing & Advertising

Truelink Capital has acquired GES, the global exhibition and event business, from Viad Corp in a transaction that closed Dec. 31, 2024. The divestiture separates GES from Viad so Viad can relaunch as Pursuit, while Truelink intends to operate GES as a standalone platform to invest in capabilities, technology and international expansion.