Truelink Capital Acquires GES from Viad Corp

Truelink Capital Acquires R/GA from Interpublic Group

March 3, 2025

Marketing & Advertising

Truelink Capital, a private equity firm, has acquired R/GA, the creative innovation company, from Interpublic Group. Financial terms were not disclosed; Interpublic said the sale lets it sharpen focus on its core strategic offerings.

Serata Capital Partners and Paceline Equity Partners Acquire EventLink from Fort Point Capital

October 2, 2025

Marketing & Advertising

Austin-based Serata Capital Partners and Dallas-based Paceline Equity Partners have acquired EventLink (EventLink Holding Company), a Sterling Heights, Michigan experiential marketing and event services provider, from Fort Point Capital. The transaction transfers ownership to the two private equity managers, who plan to support EventLink's growth, expand capabilities and geographic reach, and deepen client relationships; terms were not disclosed.

Truelink Capital Acquires Ansira

December 1, 2023

Marketing & Advertising

Truelink Capital has acquired Ansira, a global marketing technology and services company known for its channel, website and advertising platforms. The acquisition provides Truelink a platform to accelerate Ansira's growth, expand its proprietary tech and services offerings, and pursue future strategic acquisitions.

Questex Acquires The Conference Forum and Versalinx Global Events

November 4, 2025

Media & Entertainment

Questex has acquired life-sciences-focused event companies The Conference Forum and Versalinx Global Events to expand its healthcare and life sciences events and media portfolio. The acquisitions add specialty conferences, market-research and competitive-intelligence events, and complementary databases and teams to Questex's Fierce Healthcare & Life Sciences platform.

Truelink Capital Acquires Flipp Corporation

August 16, 2023

Marketing & Advertising

Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.

Truelink Capital Acquires SouthernCarlson from Kyocera Corporation

February 10, 2026

Industrial Services

Truelink Capital has acquired SouthernCarlson, a leading U.S. distributor of fasteners, tools, packaging and construction supplies, from Kyocera Corporation. The transaction is supported by a senior secured credit facility co-led by Bain Capital Credit and Goldman Sachs Alternatives to finance Truelink's purchase; SouthernCarlson will operate as an independent, nationwide platform to pursue organic growth and strategic M&A.