Serata Capital Partners and Paceline Equity Partners Acquire EventLink from Fort Point Capital
October 2, 2025
Austin-based Serata Capital Partners and Dallas-based Paceline Equity Partners have acquired EventLink (EventLink Holding Company), a Sterling Heights, Michigan experiential marketing and event services provider, from Fort Point Capital. The transaction transfers ownership to the two private equity managers, who plan to support EventLink's growth, expand capabilities and geographic reach, and deepen client relationships; terms were not disclosed.
- Buyers
- Serata Capital Partners, Paceline Equity Partners
- Targets
- EventLink (EventLink Holding Company)
- Sellers
- Fort Point Capital
- Industry
- Marketing & Advertising
- Location
- Michigan, United States
- Transaction Type
- Buyout
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