Serata Capital Partners and Landon Capital Partners Invest in Fusion92

Fusion92 Acquires DP+

April 27, 2022

Marketing & Advertising

Fusion92, a Chicago-based marketing innovation firm backed by Serata Capital Partners and Landon Capital Partners, has acquired DP+, Michigan's largest independently owned marketing agency, to expand capabilities in data, analytics, creative and media activation. DP+ founder Mark Petrosky will remain with the firm; terms were not disclosed and the combined organization brings the headcount to roughly 225–250+ employees.

Serata Capital Partners Invests in Page Publishing Consortium

December 31, 2021

Media & Entertainment

Serata Capital Partners completed an investment partnership with Page Publishing Consortium in late December 2021 to support accelerated organic growth and an acquisition-driven strategy. The transaction was supported by senior financing from Wintrust Bank and mezzanine/minority equity from Ironwood Capital, positioning Page — a multi-brand self-publishing services group serving over 10,000 authors annually — for expanded scale and add-on activity.

Fusion92 Acquires Search-Centric Agency Big Footprint

January 5, 2023

Marketing & Advertising

Fusion92, a Chicago-based marketing transformation firm backed by Serata Capital Partners and Landon Capital Partners, acquired Denver-based search-centric digital agency Big Footprint in a deal completed in December. The acquisition adds organic and paid search (SEO/SEM) capabilities and leadership from Big Footprint into Fusion92's Media & Activation team to broaden the firm's end-to-end marketing transformation offering.

Fusion92 Acquires TRAK Data

November 16, 2023

Data & Analytics

Marketing transformation firm Fusion92 has acquired TRAK Data, a Toronto-founded AI-driven SaaS data modeling platform that creates predictive audience lists for marketers. The TRAK team will join Fusion92's Data & Analytics department and the platform will be integrated into Fusion92's product suite to expand its data-science and audience-targeting capabilities.

Serata Capital Partners and Paceline Equity Partners Acquire EventLink from Fort Point Capital

October 2, 2025

Marketing & Advertising

Austin-based Serata Capital Partners and Dallas-based Paceline Equity Partners have acquired EventLink (EventLink Holding Company), a Sterling Heights, Michigan experiential marketing and event services provider, from Fort Point Capital. The transaction transfers ownership to the two private equity managers, who plan to support EventLink's growth, expand capabilities and geographic reach, and deepen client relationships; terms were not disclosed.

Fusion92 Acquires Conversion Fanatics

September 13, 2022

Marketing & Advertising

Chicago-based marketing firm Fusion92 has acquired Conversion Fanatics, an Austin-based conversion rate optimization specialist, to broaden its integrated marketing and performance optimization capabilities. The deal expands Fusion92's data-driven experimentation and optimization offerings, enabling faster marketing performance improvements for clients across e-commerce, SaaS and other verticals.