Fusion92 Acquires DP+

Serata Capital Partners and Landon Capital Partners Invest in Fusion92

April 20, 2021

Marketing & Advertising

Chicago-based, technology-enabled marketing firm Fusion92 has received a strategic investment from Austin-based private equity firm Serata Capital Partners in partnership with Boston-based family office Landon Capital Partners. The investment will support Fusion92’s organic growth and fund selective add-on acquisitions while the founding management team remains in place.

Fusion92 Acquires Search-Centric Agency Big Footprint

January 5, 2023

Marketing & Advertising

Fusion92, a Chicago-based marketing transformation firm backed by Serata Capital Partners and Landon Capital Partners, acquired Denver-based search-centric digital agency Big Footprint in a deal completed in December. The acquisition adds organic and paid search (SEO/SEM) capabilities and leadership from Big Footprint into Fusion92's Media & Activation team to broaden the firm's end-to-end marketing transformation offering.

Fusion92 Acquires TRAK Data

November 16, 2023

Data & Analytics

Marketing transformation firm Fusion92 has acquired TRAK Data, a Toronto-founded AI-driven SaaS data modeling platform that creates predictive audience lists for marketers. The TRAK team will join Fusion92's Data & Analytics department and the platform will be integrated into Fusion92's product suite to expand its data-science and audience-targeting capabilities.

Delta Data Acquires Phoenix Systems Inc.

March 12, 2024

Financial Services

Delta Data, a Terminus Capital Partners company, acquired Phoenix Systems Inc., a fintech provider of global mutual fund transfer agent, sub-accounting and trading software. The deal expands Delta Data’s product capabilities into fund trading and record-keeping and accelerates its international footprint across Europe, Australia, the Caribbean and Canada.

Franchise Group Acquires Pet Supplies Plus from Sentinel Capital Partners

March 10, 2021

Retail

Franchise Group, Inc. acquired Pet Supplies Plus from Sentinel Capital Partners in a transaction valued at $700 million, closing in March 2021. Pet Supplies Plus, headquartered in Livonia, Michigan, is a leading franchisor and operator of neighborhood-format pet specialty stores with a footprint of 562 stores across 36 states at closing.

Insight Venture Partners Acquires PDI (Professional Datasolutions, Inc.)

March 20, 2019

Software

Insight Venture Partners led an investment to acquire Professional Datasolutions, Inc. (PDI), a provider of enterprise software for convenience retail, wholesale petroleum and fuel logistics. Harvest Partners' non-control SCF vehicle also invested to support the transaction while existing investors Genstar Capital and TA Associates retained minority stakes; proceeds will be used to accelerate PDI's global growth, product innovation and strategic add-on activity.