EventLink Acquires Clamor

EventLink (Fort Point Capital) Acquires OutCold

March 8, 2022

Marketing & Advertising

EventLink, a Fort Point Capital portfolio company, has acquired OutCold, a Chicago-based experiential marketing agency that provides creative, fabrication, logistics and staffing services for automotive, CPG, hospitality, retail and technology clients. The deal expands EventLink's experiential capabilities and client footprint by adding OutCold's expertise in mobile marketing, vehicle-based tours, custom builds and event production.

Serata Capital Partners and Paceline Equity Partners Acquire EventLink from Fort Point Capital

October 2, 2025

Marketing & Advertising

Austin-based Serata Capital Partners and Dallas-based Paceline Equity Partners have acquired EventLink (EventLink Holding Company), a Sterling Heights, Michigan experiential marketing and event services provider, from Fort Point Capital. The transaction transfers ownership to the two private equity managers, who plan to support EventLink's growth, expand capabilities and geographic reach, and deepen client relationships; terms were not disclosed.

Opus Agency Acquires Clarity Creative

August 12, 2019

Marketing & Advertising

Opus Agency, a Beaverton-based experiential marketing firm and portfolio company of Growth Catalyst Partners, has acquired Clarity Creative, a boutique content design and visual-communication studio founded in 2002. The acquisition is intended to deepen Opus's creative capabilities—adding content development, keynote and dynamic video production, animation and strategic storytelling to its event and experiential offerings.

Clarion Capital Partners Acquires Marketplace Events

January 8, 2025

Media & Entertainment

Clarion Capital Partners has acquired Marketplace Events, the largest organizer of B2C shows in North America, operating more than 110 shows across the U.S. and Canada and attracting over 2.2 million attendees annually. The transaction (completed from Clarion's Fund IV) was financed in part by PennantPark; Clarion said it will accelerate Marketplace's growth and expand its sport, outdoor and new B2B show offerings.

Clarion Events Acquires Quartz Events

October 28, 2020

Media & Entertainment

London-based Clarion Events has acquired California-based Quartz Events, a leading producer of invitation-only executive summits in North America. The deal strengthens Clarion's digital and virtual event capabilities and expands its executive-summit offerings as Quartz will continue to operate under its existing leadership with Toby Harris remaining as President & CEO.

Clarion Events Acquires Infocast (Information Forecast, Inc.)

October 28, 2024

Media & Entertainment

Clarion Events, Inc. has acquired Information Forecast, Inc. (Infocast), a producer of renewable energy-focused conferences and dealmaking events. The acquisition strengthens Clarion's Energy portfolio, provides resources for Infocast's growth and international expansion, and enhances Clarion's position in the renewable energy events market.