R3 Acquires Advertising Intelligence Platform Adbrands

MediaSense Acquires R3

November 12, 2024

Marketing & Advertising

Independent global media advisor MediaSense has acquired creative and media advisory specialist R3 in an add-on deal that expands MediaSense’s marketing operations and creative advisory capabilities and accelerates its footprint in North America and Asia. The acquisition follows Apiary Capital’s earlier stake in MediaSense and will see R3’s co-founders join MediaSense’s executive leadership while both brands continue to operate under their existing names.

Dynata Acquires Branded Research Inc.

June 8, 2022

Data & Analytics

Dynata has acquired Branded Research Inc., adding the proprietary panel reach and audience-on-demand capabilities of Branded Research to Dynata's first-party data platform. The deal expands Dynata's ability to deliver high-quality, proprietary survey data (Branded Research generates nearly 15 million completed surveys annually) and strengthens its insights, activation and measurement products for brands and agencies.

Brunner Acquires Rakuten Advertising's Performance Solutions Group

March 24, 2025

Marketing & Advertising

Brunner, an independent integrated marketing agency, has acquired Rakuten Advertising's Performance Solutions group, including its paid search and programmatic planning and buying teams. The deal transfers performance-marketing talent and client relationships to Brunner, expanding its media, data engineering, and data science capabilities while maintaining an ongoing partnership with Rakuten Advertising.

Outbrain Acquires Teads for $1B

August 1, 2024

Marketing & Advertising

Outbrain agreed to acquire adtech video firm Teads from Altice for approximately $1 billion, combining Teads' video and branding capabilities with Outbrain's performance and content-recirculation platform. The combined company will offer an end-to-end, full-funnel advertising platform across the open web and connected TV to drive more measurable brand and ecommerce outcomes for marketers.

TapClicks Acquires AdStage

April 22, 2020

Marketing & Advertising

TapClicks has acquired AdStage, a cross-channel marketing analytics and campaign optimization provider, and will integrate AdStage’s team and technology into its unified TapClicks Marketing Operations Platform. The acquisition expands TapClicks’ marketing intelligence and optimization capabilities, allowing customers to leverage AdStage’s analytics, Automate rules and Report tools alongside TapClicks’ data aggregation and AI-driven analytics.

Advantage Solutions Acquires Brandshare

May 12, 2022

Marketing & Advertising

Advantage Solutions has acquired Brandshare, an omnichannel brand engagement and sampling agency headquartered in New York City. Brandshare — previously a portfolio company of Aperion Management, LNC Partners, and Ocean Avenue Capital Partners — will continue to be led by CEO Alan Verdun and has approximately 50 employees.