Brunner Acquires Rakuten Advertising's Performance Solutions Group

March 24, 2025

Brunner, an independent integrated marketing agency, has acquired Rakuten Advertising's Performance Solutions group, including its paid search and programmatic planning and buying teams. The deal transfers performance-marketing talent and client relationships to Brunner, expanding its media, data engineering, and data science capabilities while maintaining an ongoing partnership with Rakuten Advertising.

Buyers
Brunner
Targets
Rakuten Advertising Performance Solutions group
Sellers
Rakuten Advertising, Rakuten Group, Inc.
Location
California, United States
Transaction Type
Divestiture

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