Broadridge Financial Solutions Acquires AdvisorTarget
May 30, 2024
Broadridge Financial Solutions acquired AdvisorTarget to integrate advisor behavioral intent data into its data and analytics suite, enhancing digital marketing and sales targeting for asset managers and wealth firms. The deal expands Broadridge’s capability to pair advisor intent with asset-holding insights to drive more precise distribution and engagement strategies.
- Buyers
- Broadridge Financial Solutions, Inc.
- Targets
- AdvisorTarget
- Industry
- Data & Analytics
- Location
- Florida, United States
- Transaction Type
- Buyout
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