TechTarget Acquires BrightTALK

TechTarget Acquires Data Science Central

March 4, 2020

Data & Analytics

TechTarget, Inc. (Nasdaq: TTGT) has acquired Data Science Central LLC, a digital publishing and online community focused on data science, machine learning and analytics. The acquisition expands TechTarget’s editorial coverage and audience in the data science/AI market, adding significant community reach and site traffic to its portfolio.

Broadridge Financial Solutions Acquires AdvisorTarget

May 30, 2024

Data & Analytics

Broadridge Financial Solutions acquired AdvisorTarget to integrate advisor behavioral intent data into its data and analytics suite, enhancing digital marketing and sales targeting for asset managers and wealth firms. The deal expands Broadridge’s capability to pair advisor intent with asset-holding insights to drive more precise distribution and engagement strategies.

Informa PLC and TechTarget Combine to Form Informa TechTarget

December 3, 2024

Marketing & Advertising

Informa PLC has combined its Informa Tech digital businesses with TechTarget to create Informa TechTarget. Informa contributed $350 million in cash and its digital businesses for an approximate 57% equity stake while existing TechTarget shareholders received cash and retain about 43% of the new company; the combined company began trading on Nasdaq under the ticker TTGT.

Virtusa Acquires BRIGHT

February 8, 2024

IT Services

Virtusa Corporation has acquired BRIGHT (Bright Consulting), a leading ServiceNow and Splunk partner in EMEA, to strengthen its ServiceNow and Splunk capabilities and expand its presence in Europe. Financial terms were not disclosed; BRIGHT brings roughly 100 consultants (about 70 ServiceNow and 30 Splunk specialists) and expertise in digitalization, SecOps, observability, and AI/ML analytics.

Qualtrics Acquires Clarabridge

July 29, 2021

Cloud & SaaS

Qualtrics agreed to acquire Clarabridge in a stock transaction valued at $1.125 billion, bringing Clarabridge's omnichannel conversational analytics and AI capabilities into the Qualtrics Experience Management (XM) platform. The acquisition expands Qualtrics' analytics capabilities for unstructured customer feedback (social, calls, chat, reviews) and is intended to accelerate growth and strengthen its position as the leading XM provider.

Speqta AB Acquires BrightBid AB

July 3, 2023

Marketing & Advertising

Speqta AB (publ) has completed the acquisition of BrightBid AB, an AI-based search advertising SaaS provider. The transaction was paid via an issue in kind of 17,621,411 new Speqta shares (approximately 72% on a fully diluted basis); BrightBid brings ~SEK 48 million in trailing revenues, ~420 customers and offices in Stockholm, Oslo, Copenhagen and London.