Planoly Acquires Snipfeed

Traject Acquires PLANOLY

December 16, 2020

Marketing & Advertising

Traject, the marketing-technology suite backed by ASG (and ultimately Alpine Investors), has acquired PLANOLY, a visual social media planning, scheduling and analytics platform headquartered in Austin, Texas. PLANOLY's founders will remain for a transition period and the business will join Traject's MarTech portfolio as an add-on to expand Traject's social media capabilities.

HYPE Innovation Acquires Planbox

April 25, 2024

Cloud & SaaS

HYPE Innovation has acquired Planbox to combine their innovation-management software platforms, creating a larger global provider with strengthened AI capabilities and broader regional coverage. The deal brings together HYPE’s strong DACH/European presence and Planbox’s North American and UK footprint to expand product capability and market reach.

BigCommerce Acquires Feedonomics

July 27, 2021

Cloud & SaaS

BigCommerce acquired the assets of Feedonomics in an asset purchase transaction to integrate Feedonomics' product feed optimization and syndication capabilities into BigCommerce's Open SaaS ecommerce platform. The deal is structured for up to approximately $145 million (about $80 million cash at closing plus up to two anniversary/milestone payments of $32.5 million each), and is intended to expand BigCommerce's omnichannel commerce capabilities and marketplace/advertising channel integrations.

Uberflip Acquires SnapApp

December 3, 2019

Cloud & SaaS

Toronto-based content experience platform Uberflip acquired interactive content and lead-qualification vendor SnapApp in December 2019, integrating SnapApp’s team and capabilities to strengthen personalized content and demand generation functionality. The acquisition also accompanied Uberflip opening its first U.S. office in Boston to accelerate growth and better serve enterprise customers; SnapApp had been backed by Providence Equity Partners prior to the deal.

Sprout Social Acquires NewsWhip for Up to $65 Million

July 30, 2025

Cloud & SaaS

Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.

Adobe Acquires ContentCal

December 8, 2021

Marketing & Advertising

Adobe has entered into an agreement to acquire ContentCal, a London-based social media planning and content marketing SaaS. The acquisition will bring ContentCal's scheduling, publishing and reporting capabilities into Adobe's creative products (including Adobe Express) to expand social media workflow and Creator Economy offerings.