BigCommerce Acquires Feedonomics
July 27, 2021
BigCommerce acquired the assets of Feedonomics in an asset purchase transaction to integrate Feedonomics' product feed optimization and syndication capabilities into BigCommerce's Open SaaS ecommerce platform. The deal is structured for up to approximately $145 million (about $80 million cash at closing plus up to two anniversary/milestone payments of $32.5 million each), and is intended to expand BigCommerce's omnichannel commerce capabilities and marketplace/advertising channel integrations.
- Buyers
- BigCommerce
- Targets
- Feedonomics
- Industry
- Cloud & SaaS
- Location
- Texas, United States
- Transaction Type
- Buyout
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