Impact Acquires Trackonomics to Boost Publisher Commerce Capabilities

impact.com Acquires Pressboard

March 15, 2022

Marketing & Advertising

impact.com acquired Pressboard, a Vancouver-based analytics and reporting platform for branded content, to expand its partnership management offering and provide publishers with enhanced measurement and monetization tools. Pressboard will join impact.com's publisher suite alongside Trackonomics to create a more comprehensive solution for publishers, brands, and agencies.

BigCommerce Acquires Feedonomics

July 27, 2021

Cloud & SaaS

BigCommerce acquired the assets of Feedonomics in an asset purchase transaction to integrate Feedonomics' product feed optimization and syndication capabilities into BigCommerce's Open SaaS ecommerce platform. The deal is structured for up to approximately $145 million (about $80 million cash at closing plus up to two anniversary/milestone payments of $32.5 million each), and is intended to expand BigCommerce's omnichannel commerce capabilities and marketplace/advertising channel integrations.

impact.com Acquires SaaSquatch

September 12, 2023

Cloud & SaaS

impact.com, the partnership management platform, has acquired customer referral software provider SaaSquatch to integrate referral and customer-advocacy capabilities into its Partnership Cloud. The deal expands impact.com's product suite for brands seeking to manage all partnership and referral programs from a single SaaS platform; financial terms and a selling party were not disclosed.

Syndigo Acquires Content Analytics, Inc.

April 9, 2019

Data & Analytics

Chicago-based Syndigo, a portfolio company of The Jordan Company, has acquired San Francisco-based Content Analytics, Inc., a provider of digital-shelf analytics and product content management for brands and retailers. The acquisition combines Syndigo's Content Experience Hub with Content Analytics' end-to-end eCommerce platform to strengthen content management, syndication and analytics capabilities across consumer, retail and eCommerce markets; terms were not disclosed.

Impact Acquires ACTIVATE Influencer Marketing Platform

August 25, 2020

Marketing & Advertising

Impact (impact.com) acquired ACTIVATE, an end-to-end influencer marketing SaaS platform, to integrate influencer discovery, campaign management and reporting into Impact’s Partnership Cloud. The acquisition strengthens Impact’s influencer capabilities and expands its partnership automation offering to enterprise brands and agencies.

PMG Acquires Momentum Commerce

June 11, 2025

Marketing & Advertising

PMG, a global independent marketing services and technology company, has acquired Momentum Commerce, a retail media and marketplace intelligence firm, and will fully integrate Momentum into the PMG brand. The deal adds Momentum’s 45-person team and its Velocity platform—tracking millions of products and brands—strengthening PMG’s commerce capability to help enterprise brands drive growth across retail and marketplace channels.