Impact Acquires ACTIVATE Influencer Marketing Platform

impact.com Acquires SaaSquatch

September 12, 2023

Cloud & SaaS

impact.com, the partnership management platform, has acquired customer referral software provider SaaSquatch to integrate referral and customer-advocacy capabilities into its Partnership Cloud. The deal expands impact.com's product suite for brands seeking to manage all partnership and referral programs from a single SaaS platform; financial terms and a selling party were not disclosed.

Options Technology (Abry-backed) Acquires ACTIV Financial

October 18, 2021

Data & Analytics

Options Technology, backed by Abry Partners, has agreed to acquire ACTIV Financial. The deal combines ACTIV's global market-data feeds and enterprise data platform with Options' low-latency global network and managed trading infrastructure to expand Options' capital markets services and market-data capabilities; financial terms were not disclosed.

Impact Acquires Trackonomics to Boost Publisher Commerce Capabilities

March 23, 2021

Cloud & SaaS

Impact (impact.com) has acquired Trackonomics Ltd, a London-based supply-side platform that provides affiliate and commerce-driven content analytics for publishers. The acquisition enhances Impact’s Partnership Cloud by adding Trackonomics’ page- and link-level revenue attribution and publisher monetization tools to expand publisher-focused commerce capabilities.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

impact.com Acquires Pressboard

March 15, 2022

Marketing & Advertising

impact.com acquired Pressboard, a Vancouver-based analytics and reporting platform for branded content, to expand its partnership management offering and provide publishers with enhanced measurement and monetization tools. Pressboard will join impact.com's publisher suite alongside Trackonomics to create a more comprehensive solution for publishers, brands, and agencies.

Demandbase Acquires Engagio

June 16, 2020

Cloud & SaaS

Demandbase has acquired Engagio, the B2B account-based engagement platform, combining the two leaders to create a more comprehensive ABM and B2B martech offering. The acquisition is intended to accelerate Demandbase's revenue growth and expand its product capabilities by integrating Engagio's marketing automation and CRM expertise into Demandbase's account-based platform.