Publicis Groupe Acquires Captiv8

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

HALO Acquires Captiv8 Promotions

September 8, 2021

Marketing & Advertising

HALO, a global leader in branded merchandise and corporate apparel, has acquired Captiv8 Promotions, a New York–based promotional products distributor. The deal expands HALO's footprint and capabilities in the New York City market; Captiv8's president Larry Shapiro will continue as Senior Vice President of Sales and the Captiv8 team will maintain their Manhattan presence.

Publicis Groupe UK Acquires Octopus Group

February 16, 2021

Marketing & Advertising

Publicis Groupe UK has acquired London-based B2B marketing agency Octopus Group, integrating the 60-person firm into its UK B2B capabilities. The move strengthens Publicis Groupe UK's B2B and technology-focused marketing offering, expanding creative, strategic and commerce capabilities for enterprise clients.

Global Acquires Captivate Podcast Hosting Platform

December 20, 2021

Media & Entertainment

Global, the UK media and entertainment group, has acquired podcast hosting, analytics and monetization platform Captivate. The Captivate platform and its founders will be integrated into Global's Global Player and DAX ad stack to expand distribution and monetization options for podcasters.

Publicis Groupe Acquires Lotame and Integrates It into Epsilon

March 6, 2025

Data & Analytics

Publicis Groupe has agreed to acquire data and identity company Lotame and will integrate the business into its Epsilon data platform to expand global identity and data capabilities. The deal (subject to customary closing conditions) will combine Lotame's presence in 109 countries and 1.6 billion IDs with Publicis/Epsilon's profiles to reach roughly 4 billion profiles and enable reach to about 91% of adult internet users globally.

Publicis Groupe Acquires CitrusAd

July 15, 2021

Marketing & Advertising

Publicis Groupe has agreed to acquire CitrusAd, an Australian-founded SaaS retail media and ad-serving platform, to create a global identity-led retail media offering when combined with Epsilon's CORE ID. CitrusAd will operate as a standalone business within Epsilon and the deal is subject to customary approvals.