Publicis Groupe Acquires Influential

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires Lotame and Integrates It into Epsilon

March 6, 2025

Data & Analytics

Publicis Groupe has agreed to acquire data and identity company Lotame and will integrate the business into its Epsilon data platform to expand global identity and data capabilities. The deal (subject to customary closing conditions) will combine Lotame's presence in 109 countries and 1.6 billion IDs with Publicis/Epsilon's profiles to reach roughly 4 billion profiles and enable reach to about 91% of adult internet users globally.

Omnicom Group Acquires The Interpublic Group (IPG)

November 26, 2025

Marketing & Advertising

Omnicom Group Inc. completed its acquisition of The Interpublic Group of Companies, Inc., creating a combined marketing and advertising holding company with pro forma revenue in excess of $25 billion. The deal, which exchanged 0.344 Omnicom shares for each Interpublic share, unites extensive agency capabilities under Omnicom’s Omni intelligence platform to drive scale, data/technology integration and capability expansion.

Publicis Media Acquires Performance Agency Dysrupt

January 27, 2025

Marketing & Advertising

Publicis Media's U.S. arm has acquired Los Angeles-based performance marketing agency Dysrupt for an undisclosed sum. The deal brings Dysrupt's proprietary Impact Advertising System (IAS) — including media buying, cookieless measurement and AI-enabled creative tools — into Publicis Media to strengthen its performance marketing capabilities.

WPP Acquires Influencer Marketing Agency Obviously

March 27, 2023

Marketing & Advertising

WPP has acquired Obviously, a technology-led social influencer marketing agency headquartered in New York. The roughly 100-person team and Obviously’s proprietary creator‑marketing platform will join WPP’s VMLY&R network to strengthen WPP’s data-driven influencer and social content capabilities globally.

Interpublic Group Acquires Stake in The Famous Group

April 20, 2022

Marketing & Advertising

Interpublic Group (IPG) has taken a minority stake in The Famous Group, a Los Angeles–based fan experience and mixed/augmented reality technology company. The investment will align The Famous Group with IPG’s Momentum Worldwide to broaden experiential and immersive offerings across IPG’s agency portfolio while allowing The Famous Group to continue operating under its own name.