Publicis Media Acquires Performance Agency Dysrupt

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Dysrupt Acquires Growth Marketing Firm Half Past Nine

August 5, 2024

Marketing & Advertising

Dysrupt, a Los Angeles-based media agency, has acquired Half Past Nine, a growth marketing and strategy firm founded in 2019/2020. The deal brings Half Past Nine's data-driven growth marketing expertise — particularly in healthcare, SaaS, and e-commerce — into Dysrupt to expand capability and accelerate domestic and international client services.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Dysrupt Acquires Armscye

August 26, 2024

Marketing & Advertising

Los Angeles-based marketing agency Dysrupt has acquired Armscye, a performance marketing and brand strategy firm co-founded by Drew Chambers and Chris Bryan. The acquisition strengthens Dysrupt's consulting and execution capabilities, expanding its offerings across retail/e-commerce and early-stage technology clients.

Publicis Groupe Acquires CitrusAd

July 15, 2021

Marketing & Advertising

Publicis Groupe has agreed to acquire CitrusAd, an Australian-founded SaaS retail media and ad-serving platform, to create a global identity-led retail media offering when combined with Epsilon's CORE ID. CitrusAd will operate as a standalone business within Epsilon and the deal is subject to customary approvals.

Site Impact Acquires Mendez Media Marketing and Databyrd

August 3, 2022

Marketing & Advertising

Site Impact acquired California-based digital agency Mendez Media Marketing, Inc. and its sister reporting software Databyrd to expand into California and strengthen its digital media reporting and analytics capabilities. The deal brings Mendez's agency team into Site Impact and gives Site Impact ownership of Databyrd to enhance transparency and analytics for clients.