Publicis Groupe Acquires CitrusAd

Publicis Groupe Acquires Lotame and Integrates It into Epsilon

March 6, 2025

Data & Analytics

Publicis Groupe has agreed to acquire data and identity company Lotame and will integrate the business into its Epsilon data platform to expand global identity and data capabilities. The deal (subject to customary closing conditions) will combine Lotame's presence in 109 countries and 1.6 billion IDs with Publicis/Epsilon's profiles to reach roughly 4 billion profiles and enable reach to about 91% of adult internet users globally.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires Corra to Bolster Publicis Sapient's Commerce Capabilities

June 5, 2023

IT Services

Publicis Groupe has acquired Corra, a leading Adobe Commerce partner headquartered in New York, and will fold the business into Publicis Sapient to strengthen its digital commerce and composable/headless commerce capabilities. Corra — known for its Adobe Commerce expertise and managed services — will expand Publicis Sapient’s SPEED capabilities across Strategy, Product, Experience, Engineering and Data & AI.

Publicis Groupe Acquires Adopt

April 29, 2025

Marketing & Advertising

Publicis Groupe has acquired Adopt, a Portland-based brand and creative agency specializing in sport, athletes and culture. Adopt will remain led by co-founders David Creech and Josh Moore and will sit within Publicis Connected Media to strengthen the group's capabilities in sports-driven brand strategy, design and culture-led marketing.

Publicis Groupe UK Acquires Octopus Group

February 16, 2021

Marketing & Advertising

Publicis Groupe UK has acquired London-based B2B marketing agency Octopus Group, integrating the 60-person firm into its UK B2B capabilities. The move strengthens Publicis Groupe UK's B2B and technology-focused marketing offering, expanding creative, strategic and commerce capabilities for enterprise clients.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.